2012 Organic Beverages in the U.S.Beverage Marketing Corporation
September 4, 2012
179 Pages - SKU: BEV4871126
Additional InformationReport Excerpt
Most typical are the small brewers, generally located in coastal states instead of headquartered in the middle part of the country, which forged the path in organic beer production.
- In the Northeast, outfits such as Peak Organic Brewing built businesses based on compliance with organic standards.
- West Coast trailblazers include Butte Creek Brewing.
- Bison Brewing, Eel River, Fish Brewing Company and Hawk’s Brewing, among others, also brew organic beer in the region.
- Despite the coastal concentrations, Kraftbrau Brewery of Kalamazoo, Michigan, and Goose Island Beer Company of Chicago, Illinois – which developed an organic beer specifically for the Whole Foods chain – prove that craft brewers in the Midwest did not leave it to the brewing industry giants to take the organic route.
- In spring 2006, A-B, using other corporate identities, began test marketing two organic beer brands.
- The Green Valley Brewing Company’s Wild Hop lager was born at A-B’s Fairfield, California, facility.
- Stone Mill pale ale, identified as a Crooked Creek Brewing Company beer, originated at the Redhook plant in Portsmouth, New Hampshire.
- While the extent of consumer interest in organic beer remains uncertain, Cathy Strange of retailer Whole Foods Market believes A-B’s involvement in the category “sends a clear message that there’s marketability,” according to a report in Modern Brewery Age. “They’re a smart company and if they didn’t feel that there was a backbone to it, they wouldn’t market it.”
- In December 2006, A-B presented Redbridge, a gluten-free sorghum beer, brewed in New Hampshire and intended for sale in restaurants and food stores featuring organic goods.
- Early in 2011, A-B InBev acquired Goose Island in a $38.8 million dollar deal that saw the bigger company purchase 58% of the Chicago brewer for $22.5 million and buy the remain 42% from former stakeholder Craft Brewers Alliance (CBA). For several years before the acquisition, A-B distributed Goose Island beer via a partnership with CBA.
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