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2011 Milk & Dairy Beverages in the U.S.

Beverage Marketing Corporation
December 9, 2011
249 Pages - SKU: BEV6717650

Abstract Table of Contents Related Reports

Countries covered: United States

THE WHOLE (AND SKIM) STORY. Formerly called Milk & Dairy Alternative Beverages in the U.S., this report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters and addresses packaging and distribution. It also covers flavored dairy-based shelf-stable beverages. NEW IN 2011: Now includes yogurt drinks and creamers.

1. THE U.S. MILK MARKET: The National Fluid Milk Market; The Regional Fluid Milk Markets; Exhibits
2. THE U.S. MILK MARKET BY FAT CONTENT: Milk Market by Milk Fat Types; Other Fluid Milk Categories; Exhibits
3. THE U.S. MILK MARKET BY FLAVORS: The Flavored Milk Market; Exhibits
4. LEADING DAIRIES: The Top Dairy Companies; Leading Fluid Milk Processors; Exhibits
5. THE LEADING MILK BRANDS AND PRIVATE LABEL: Branded vs. Private Label Milk; Exhibits
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL: Milk Distribution; Exhibits
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE: Milk Packaging; Exhibits
8. U.S. MILK PRICING: Milk Pricing; Exhibits
9. U.S. MILK ADVERTISING EXPENDITURES: Milk Advertising; Exhibits
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER: Demographics of the Milk Consumer; Exhibits
11. DAIRY-BASED SHELF-STABLE BEVERAGES: Value-Added, Shelf-Stable Milk Products; Exhibits
12. THE U.S.YOGURT DRINK MARKET: Yogurt Drinks; Exhibits
13. THE U.S. NON-DAIRY CREAMER MARKET: Non-Dairy Creamers; Exhibits
14. THE PROJECTED U.S. MILK MARKET: The Projected National Fluid Milk Market; Exhibits

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2011 Milk & Dairy Beverages in the U.S.

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