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2011 The U.S. Beer Market

Beverage Marketing Corporation
November 29, 2011
652 Pages - SKU: BEV6693923

Abstract Table of Contents Related Reports

Countries covered: United States

THREE REPORTS IN ONE. This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes every angle, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry.

1. THE U.S. BEER MARKET: The National Beer Market; The Domestic and Imported Beer Markets; The National Specialty Beer Market; Exhibits
2. THE REGIONAL AND STATE BEER MARKETS: The Regional Beer Markets; The State Beer Markets; The Regional Imported Beer Markets; The Regional Specialty Beer Markets; Exhibits
3. THE U.S. BEER MARKET CATEGORIES: The U.S. Beer Market by Category; The U.S. Beer Market by Price Category; Exhibits
4. BEER IMPORTS AND EXPORTS: The Imported Beer Market; The Leading Imported Beer Countries; The Leading Imported Beer Regions; U.S. Beer Exports; Exhibits
5. THE LEADING BEER COMPANIES AND THEIR BRANDS: The Beer Companies and Their Strategies; Anheuser-Busch InBev; MillerCoors; Crown Imports; Heineken USA; Diageo-Guinness USA; D.G. Yuengling & Son, Inc.; The Boston Beer Company; Sierra Nevada Brewing Company; New Belgium Brewing Company; Spoetzl Brewery; Craft Brewers Alliance; The Leading Brands; Exhibits
6. PACKAGED AND DRAFT BEER IN THE U.S.: Beer Packaging; Imported Beer Packaging; Specialty Beer Packaging; Exhibits
7. BEER INDUSTRY PRICING IN THE U.S.: Beer Pricing; Exhibits
8. BEER DISTRIBUTION IN THE U.S.: Beer Distribution; Exhibits
9. BEER ADVERTISING IN THE U.S.: Beer Marketing; Advertising Expenditures by Category; Leading Beer Companies’ Advertising Expenditures; Leading Brands’ Advertising Expenditures; Advertising Expenditures by Media; Exhibits
10. DEMOGRAPHICS OF THE U.S. BEER CONSUMER: The Beer Consumer; The Imported Beer Consumer; The Specialty Beer Consumer; Exhibits
11. THE PROJECTED U.S. BEER MARKET: The Projected National Beer Market; Exhibits; Appendix

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2011 The U.S. Beer Market

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