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2011 New Age Beverages in the U.S.

Beverage Marketing Corporation
November 21, 2011
319 Pages - SKU: BEV6685752

Abstract Table of Contents Related Reports

Countries covered: United States

ALL THE ALTERNATIVES. Offering insight on the array of beverages that compete for shelf space and consumer loyalty, this report examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages and all the various New Age segments. It provides data on segments' volume and sales and discusses leading companies and their strategies.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET: The Current New Age Market; Exhibits
2. NEW AGE SEGMENTS: New Age Beverage Market Segments - Dollars; New Age Beverage Market Segments - Volume and Price; Exhibits
3 NEW AGE REGIONAL MARKETS: New Age Regional Markets; New Age Segments by Regional Markets; Exhibits
4. NEW AGE DISTRIBUTION CHANNELS: Distribution of New Age Beverages; Exhibits
5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS: The Leading Companies; PepsiCo, Inc.; Coca-Cola Company; Nestlé Waters North America; Dr Pepper Snapple Group, Inc.; Red Bull; Ferolito, Vultaggio & Sons; Rockstar, Inc.; Hansen Natural Corporation; Exhibits
6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES: New Age Beverage Brands Advertising Expenditures; New Age Beverage Advertising By Media; New Age Beverage Advertising By Category; Exhibits
7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE USER: The New Age Beverage Consumer; Exhibits
8. THE PROJECTED NEW AGE BEVERAGE MARKET: The Projected New Age Beverage Market; Changes in New Age Segments; Exhibits

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2011 New Age Beverages in the U.S.

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