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Functional Diversity Primer 2005

Best Practices in Corporate Communications
June 24, 2005
623 Pages - SKU: PAG1118295

Abstract Table of Contents Related Reports

FUNCTIONAL DIVERSITY PRIMER, 2005 describes the latest “Best Practices” diversity programs that successful companies use. It offers models and case studies that show strategies and innovation in all areas. It analyzes these strategies and makes the case for a vibrant understanding of diversity as a strategy for profitability, increased market share, and growth. We delve into diversity integration and reveal company-wide strategies that promote bottom-line success.

This book is for your company’s diversity officer, the diversity team, and each member of the Executive Diversity Council. Certain parts can be summarized for the CEO and top executives. This book is a management resource for setting goals and measuring progress toward them. The Primer will help diversity leadership analyze where to excel and help discover which new procedures, programs, and management systems the organization wish to adopt.

“Moving the Needle” to Embrace Diversity.
Primer Survey Highlights
Trends in Support of the Business Case for Diversity
13 Basic Elements in Diversity Leadership
Thirteen Basic Elements in Diversity Leadership
Corporate Leaders Demonstrating Their Functional Framework
Diversity Organizational Chart
Leverage the organization
Four Stages of Diversity - Where Are You?
The Four Stages of Diversity
Definition of Diversity
Corporate Examples
Institutional Examples
Non-Profit Organizations Examples
Government Agencies Examples
Functions
The Functions
Leader Examples
Diversity Outreach and Strategic Alliances
Diversity Leadership and Outreach Chart
Stakeholders
Review and Feedback
Strategic Alliances
Company Profiles: Highlights
Diversity Officer
The Business Case
The Elevated Role of the Diversity Officer
A Glimpse at the Diversity Officer
Functions of Diversity Offices and Officers
Reporting
Diversity Structures Vary
Diversity Officer Examples
Responsibilities
Diversity Executive Councils
Key Issues for Diversity Councils
The Level and Types of Diversity Councils
Creating A Corporate Diversity Council
Creating A Corporate Diversity Council
Compensation and Incentives
Compensation of Senior Diversity Officer
Bonus Plans
Summary
Budget and Staffing
Greater Focus on Diversity Budgets and Results
Diversity Best Practices Analysis
Staffing Summary
Budget Analysis
Employee Networks and Affinity Groups
Considerations and Guidelines of Networks and Affinity Groups
Leader Examples: Networks and Affinity Groups
White Male Engagement
Uncover the “whiteness” in your organization and turn it into positives for diversity.
Best Practices companies are engaging White males in every part of the process.
Negative impacts reinforce White males exclusion when:
Key Best Practices steps towards engaging White men in diversity and inclusion goals:
Best Practice: Engage White Males in Making The Business Case for Diversity
White males offer key strategic resources as:
CEO
Integrating the CEO into Diversity Initiatives
CEO Commitment is Key
CEO Survey
CEO’s Commitment to Diversity
Summary:
C-Suite Leadership and Diversity Officer
Basic Elements of Diversity Leadership
Reporting and Structure
CEO and the Diversity Officer
The Board of Directors and the Diversity Officer
The Importance of Diversity Councils for the Diversity Officer
Measurement
Branding and the Diversity Officer
Functional Responsibilities
Increase in Responsibilities
Globalization and the Role of the Diversity Officer
Corporate Boards
The Business Importance of Board Diversity
Board Structure
Developments and Progress in Diversifying Corporate Boards
Principles for the Board of Directors
Competencies
Multicultural Competencies
How to Tie Competency to Multicultural Competency
New Cross-Cultural Diversity Management Competencies - The Four Competencies that Make the Difference
Creating Team Spirit through Position Competencies
Diversity Leaders in Best Practices Companies Show All Managers the Importance of These Behaviors
Five Essential Competencies for Leading a Diverse Workforce
Representation and Talent Issues
Representation Is Primary - Moving up the Pipeline of Talent
Workforce and Talent Issues are Shared Responsibilities
Diversity Officer’s Role as a “Talent” Officer
ROI in Talent
Succession Planning
Engaging Managers to Build Talent
Talent Development Issues
The Newly Hired and “Onboarding”
Older Workers and “Race for Talent”
Simple Profiles
Backgrounder on Succession Planning
Succession Planning vs. Replacement Planning
The Importance of Succession Planning
Best-in-Class Approaches to Succession Planning
Recruiting
Corporate Efforts in Recruiting Women and Minorities
Recruitment and Market
Corporate Examples
Other Corporate Examples
Global Recruiting
Internet Examples
Multicultural Job Search Sites: Examples
Alliances of Diversity Talent Pool - Examples
Retention
Best Practices Companies for Retention:
Mentoring - Important for Retention and Advancement
Work/Life Aids Retention
Career Development to Facilitate Retention
Succession Planning
Talent Management and Career Development
Corporate Examples
Mentoring
14 Elements of Mentoring
Corporate Examples
Training and Education
The Process: Knowledge, Awareness, Sensitivity, and Competency
Trends in Training
Best Practices in Training and Education
Diversity Leadership Examples
Training and Educational Firms
Novations/J.Howard & Associates: Developing the New Manager’s Mindset: Unleash Workforce Innovation and Maximize Productivity
The Winters Group: New Paradigms for Diversity Learning
Advanced Research Management Consultants: Moving Beyond Diversity to Proactive Inclusion™
Measurement
The Measurement Process
Best Practices in Measurement
The Diversity Value Proposition - Waste Management (WM)
Diversity Best Practices ROI Committee Effort
Diversity Officers and their Teams Share
Abbott Laboratories - Cultural Assessment
Dell - Driving Measurement
Georgia Pacific’s Scorecard and Climate Survey
Global Diversity - Overview
Corporate Program Structure
Global Diversity Leaders
Adapting the Diversity Model
Key Global Issues
Culture
Global Diversity and the European Union
Summary
Diversity Best Practices Global Survey Summary
Global Survey Highlights
Global Survey Comments
EEO, Affirmative Action, and Legal Compliance
Legal Issues and Diversity
Analyzing EEO
Employment Standards Administration
New Areas (Color Discrimination) in EEO
Offerings of Law Firms in Diversity
Federal Government and Affirmative Action
Diversity Communications
Staffing of Diversity Communications
Key Trends in Diversity Communications
Measurement of the Impact of Diversity Communications
Annual Reports and Diversity
Executive Communications
Global Communications
Communications Approaches To Global Branding:
The Role of Communications in the Branding Process
The Role of Culture in the Branding Process
Corporate Examples
Diversity: A New Level of Commitment from Communications Organizations in the Industry
Language in Communications
Summary
Multicultural Marketing
Major Trends in Multicultural Marketing
Purchasing Power
Diversity Marketing and Top-Performing Companies
Advertising
Diversity and Multicultural Advertising Questions
Diversity Messages
Examples of Diversity Messages
Community Relations
Diversity and Community
Best Practice: Partnerships As Part Of Your Community Relations Effort
Audiences of Community Relations
Employee Networks in Community Relations
Measurement
Additional Thoughts for Consideration
Corporate Examples
Events and Sponsorships
Twenty Reasons to Weigh In: Evaluating Events and Objectives
Twenty Reasons to Weigh In: Evaluating Events and Objectives
Twenty Reasons to Weigh In: Evaluating Events and Objectives
Twenty Reasons to Weigh In: Evaluating Events and Objectives
Twenty Reasons to Weigh In: Evaluating Events and Objectives
Sponsorships
Diversity Events
Benchmarks & Measurement
Awards and Recognition
Commitment to Be the Best of the Best
Some External Awards to Note
Review
Summary of External Diversity Awards
Summary of Internal Awards and Recognition
Philanthropy and Foundation
Strategic Philanthropy Program
Process of Diversity Philanthropy
Measurement & Evaluation
Examples of Corporate Giving Strategies with a Diversity, or Employee Engagement Component
Customer Connectivity and Markets
Framework of Customer Connections
The New Customer Service
Consumers Expect Diversity
Segment Marketing: Who Can Be Reached?
Using Customer Service to Beat the Competition
Supplier Diversity
16 Best Practices for Supplier Diversity
Supplier Diversity Facts
Reporting on Supplier Diversity—A Sample Checklist
Best Practices in Diversity Suppliers
Supplier Diversity on the Internet
Leader Examples
Corporate Examples
Culture, Values and Ethics
Education of the Change Agent
Culture and Workforce
The Essence of Ethical Leadership — New Directions
Using Consultants
Investing
Diversity At Government Agencies
Leadership Commitment:
Strategic Plan:
Linked to Performance:
Measurement:
Accountability:
Succession Planning:
Recruitment:
Employee Involvement:
Advisory Boards:
Diversity Training:
Government Agencies’ Diversity Leadership
Diversity At Nonprofit Organizations and Educational Institutions
Trends
Best Practices: Examples
Examples of Non-Profit Organizational Charts
The American Red Cross: “Despite Our Best Intentions”: Lessons in Multicultural Communications
Holland & Knight LLP: Diversity in Higher Education After Michigan: “The Need for Continued Collaboration Between Corporate America and Higher Education”
Institute for Education and the Arts: Diversity’s Secret Weapon: Modernized K-12 Education

Functional Diversity Primer 2005

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