Technology Overview
The Destiny of Business
Key Trends in Web-Based Communications
Intranets and Extranets
E-mail Communication
Best Corporate Web Sites
CHAPTER 1: Using Information Management Technology to Maximize the Corporate Communications Function/Media
The Early Marriage of Corporate Communications and Technology
Media List Management
Beyond Media List Management
Contact Management
News Management
Editorial Calendars
Collateral Management
Project Management
Analytics
E-Mail Campaigns
Online Newsrooms
CHAPTER 2: What Journalists Want from Communicators On-Line
CHAPTER 3: Corporate Web Site On-Line Newsroom
50 Tips for an Effective Online Newsroom
Online Newsrooms
CHAPTER 4: New Technology: Blogs/RSS
What is a Blog?
The Proliferation of Blogs
Measuring the Bloggers
What are companies doing to prevent or to respond to blogs as corporate activism?
Real Simple Syndication
RSS Technique tips
CHAPTER 5: Basics of Web Design
Basics of Communicating Online
Top Eleven Key Inadequacies of Corporate Web Sites
Communicating Basics: Contact Info
Frequently Asked Questions
E-mail Communications and Web Sites
Web Site Search Function
Top 20 Most Frequently-Searched Terms on Corporate Web Sites
Legal Statements/Privacy Issues
The Web and Globalization
Web Site Evaluation: Seven Steps
Using Cyber Focus Groups to Gauge Your Site’s Effectiveness
Soliciting Feedback Online
