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The Benchmarking Company

The Benchmarking Company (TBC) is a consumer research and brand consulting firm exclusively serving the beauty industry. Each year we conduct over 100 focus groups, talk with more than 50,000 women and develop hundreds of brand strategies. We monitor and track consumer, luxury, professional and active product categories and channels. We have extensive expertise in skin care, body and bath, fragrance, hair care, makeup and nail care. We are the publishers of the award winning Pink Report™, the only research reports to uncover what female beauty buying consumers want, what they’ll buy and WHY. We Know Beauty. We Know Research. We Know Branding.

2010 Pink Report® Uncovers New Truths About Walmart and the Beauty and Personal Care Shopper 6/15/2010 \| published by: The Benchmarking Company ... of the Beauty and Personal Care Consumer. The Benchmarking Company (TBC) publishes the Pink Report yearly as each edition explores of-the-moment issues affecting the beauty industry. The 2010 Pink Report focuses on how Walmart affects ... \| more... Search inside this report	$1,499.00
2007 Pink Report™: Survival of the Prettiest: Face and Body Skin Care 7/1/2007 \| published by: The Benchmarking Company ... give us hope that we’ll remain forever young and vital. So much has changed in skin care in just one year. From a beauty ideology that has gone from cover-up to corrective, and with talk ... \| more... Search inside this report	$1,499.00
Beauty and Blog 2007 4/7/2007 \| published by: The Benchmarking Company ... Life Project report, 27 percent of Internet users read blogs, and 12 percent had posted comments or other material on blogs. Then, beauty-related blogs ranked less than one percent of the total blog topics. In ... \| more... Search inside this report	$995.00