The Benchmarking Company

The Benchmarking Company (TBC) is a consumer research and brand consulting firm exclusively serving the beauty industry. Each year we conduct over 100 focus groups, talk with more than 50,000 women and develop hundreds of brand strategies. We monitor and track consumer, luxury, professional and active product categories and channels. We have extensive expertise in skin care, body and bath, fragrance, hair care, makeup and nail care. We are the publishers of the award winning Pink Report™, the only research reports to uncover what female beauty buying consumers want, what they’ll buy and WHY. We Know Beauty. We Know Research. We Know Branding.