Countries covered: China
Milk powder was the most important dairy product before the early half of 1990s. However, as Tetra Pak’s aseptic filing products powering into Chinese dairy industry, UHT milk keeps a sustainable and speeding development with an annual average increasing rate of 89.37% between 1999 and 2004. Thus, it promotes consumption pattern of Chinese dairy market to liquid milk as the main part from milk powder as the main part. Currently liquid milk takes up an absolutely main part of Chinese residents’ dairy consumption, e.g., per capita dairy consumption of Chinese urban residents was 22.54 kilograms, in which liquid milk amounted to 22.04 kg (fresh liquid dairy products were 18.32 kg, and yogurt was 3.72 kg), and milk powder was only 0.50 kg.
In China, milk powder is usually divided into two categories by insiders, one category is packet milk powder which directly faces terminal market and takes up 60% of total amount of milk powder estimated by BOABC; while the other is industrial milk powder which is usually called big package milk powder and takes up 40% of the total amount in 2006. Industrial milk powder is compared with packet milk powder on terminal market, so there is no substantial difference between them. Because industrial milk powder is usually used as important raw material of dairy products (e.g., milk formula, restituted milk, yogurt, ice cream, etc.) and dairy food (e.g., bread, cake, biscuit, milk chocolate, dairy drinks, etc.), it is lower than packet milk powder in many aspects---deep-processing degree, technological level, packing form, packing material and so on.
According to China Dairy Industry Association, currently milk powder is the most important solid dairy product, which takes up more than 86% share of Chinese solid dairy products. There are several hundred milk powder processing enterprises on Chinese market with different scales and standards. In 2004, there were only 30 safe milk powder enterprises published by the State Bureau of Quality Supervision, which was less than one tenth of the total number. The concentration ratio of milk powder market is much lower than liquid milk market. In 2006, the production of the ten largest Chinese milk powder processing enterprises approximately takes up 53% of total amount of milk powder estimated by BOABC. A lot of changes happened to milk powder market. The Fuyang Inferior Quality Milk Powder Event in 2004 reduced the development of milk powder market that year. In the first half year of 2005, the event of exceed stipulated content of iodine of Nestle infants’ milk powder had a bad effect on Nestlé’s brand image and market sale. So it is still difficult to say how the milk powder market will make for.
At present, Chinese milk powder market presents increasing international characteristics. With the decline of tariff, China keeps an interacting relation with major world trade economies, e.g., China is the largest milk powder export market and the second largest market for New Zealand exports, next to the US; China is one of the most important whey product markets for the US; EU is the most important supplier of nonfat milk powder and whey product for China. In recent years, some relevant dairy policies and production in Oceania, the US and EU have changed a lot. The drought in Oceania reduced raw milk production and caused the decline of milk powder output and export volume. The decoupling of support for the production and export of milk powder and butter led to a decrease in milk production profit and an influence on milk powder production and export in EU. The US largely transformed corn for ethanol use, leaving limited room for feed application and resulting in the growth of raw milk producing cost. In addition, the US and EU are inclined to choose the combination of cheese and whey instead of the combination of milk powder and butter. International milk powder market kept the current level although with the impact of production decrease in main producing countries. Milk powder price, especially nonfat milk price, had a sharp growth in 2007, which is expected to continue their trend increase in 2008. Milk powder, especially nonfat milk powder, is a kind of ingredient in dairy and milk-added products, which have a widespread adoption in food processing industry. The shortage of milk powder has attracted the attention in domestic dairy industry, which is doing research to provide relevant policies. According to BOABC study, in recent two years, new investment in Chinese milk powder industry has reached 5 billion and production has surpassed 400,000 tons. Domestic large dairy enterprises, such as Guangming, Yili, Mengniu and Sanyuan are planning to establish and expand industrial milk powder production, and currently about 40%-50% dairy enterprises have adopted nonfat milk powder production line. From the perspective of export, Chinese milk powder export will have new opportunities, e.g., China entered free trade convention with the ASEAN with no duties on milk powder export to Southeastern Asia countries; China also reached free trade agreement with Chile, enjoying preferential policies on milk powder export. In addition, due to the reduction of milk powder production and supply capacity in major export areas, the traditional markets provide a chance for Chinese milk powder export. However, in recent years, the RMB stayed firm against the dollar, which brought certain negative effect on China milk powder trade.
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- CHAPTER ONE: Basic Summary of Current Milk Powder Market in China
Raw Milk & Dairy Products Production
Dairy Consumption
Dairy Products Trade
- Dairy Products Import
- Dairy Products Export
Milk Powder Market Competition
Policy & Market Supervision Regulations
CHAPTER TWO: General Situation of Dairy Market in China
Analysis of Raw Milk Supply
- Dairy Cattle Inventory
- Milk Output
- Regional Layout of Milk Source
- Regional Layout Characteristics of Milk Source
- Procurement Price of Milk
Production of Dairy Products
- Liquid Milk
- Solid Dairy Products
Consumption of Dairy Products
- General Situation of Consumption of Dairy Products
- Consumption Structure of Dairy Products
- Regional Difference of Consumption of Dairy Products
- Consumption Price of Dairy Products
Import and Export of Dairy Products
- General Trend of Import of Dairy Products in China
- Trend of Import of Different Dairy Product Categories
- Import Origins of Dairy Products in China
- Export Structure of Dairy Products in China
- Export Structure of Dairy Products in China
- Export Flow of Dairy Products in China
- Export Provinces of Dairy Products in China
- Import and Export of Milk Powder in China
Supply and Demand Environment of Milk Powder of International Market
General Supply and Demand Environment of Milk Powder
- Demand of Milk Powder of the World
- Supply of Milk Powder of the World
- MilkPowder Price of the World Market
Supply and Demand of Milk Powder of Key International Economic Bodies
- Supply and Demand of Milk Powder in New Zealand
- Supply and Demand of Milk Powder in Australia
- Supply and Demand of Milk Powder in EU Members
- Production Situation of Milk Powder in US
Policy Environment of Milk Powder Market in China
Regulation for Milk Powder in Effect in China
Improvemnt of Relative Critia of Infant Formular Milk
Licensing System for Infant Milk Powder Production in China
Policy Environment of Dairy Market in China
Supervision System for Dairy Products Market in China
Regulation for gReconstituted Milkh Labeling
Sales Administration Regulation for Motherfs Milk Substitute
Marketing Environment of Milk Powder Market in China
Market Capacity of Milk Powder in China
Character of Urban and Rural Milk Powder Market in China
Composition of Cost and Terminal Price of Milk Powder
Marketing Channels of Milk Powder
Competition Environment of Milk Powder Market in China
General Competition Environment of Milk Powder Market
- Competitive Enterprises
Top Competitive Enterprises
- Investment
- Production Volume
- Product Structure
- Business Benefit
- Market Share
General Situation of Industrial Milk Powder Market in China
Supply and Demand of Industrial Milk Powder Market in China
- Supply Situation
- Demand Situation
Layout of Industrial Milk Powder Producing Regions in China
Trends and Influencing Factors of Milk Powder Market in China in the Coming Years
Production of Milk Powder
- Rapid Growth of Milk Powder Market
- Changes of Structure of Milk Powder
Consumption of Milk Powder
- Price Growth of Milk Powder Market
- Slow Growth of Packet Milk Powder Consumption and Distinct Growth of Industrial Milk Powder Consumption
- Key Consumption Market of Countylevel Areas
Trade of Milk Powder
Further Decrease of Milk Powder Import with Firm Imported Price and Limited Supply
- Oceania Being Key Import Origins with Reducing Market Share in China
- New Opportunities of Milk Powder Export in China
- Continuous Appreciation of Chinafs Currency against US Dollars Influencing the Improvement of Chinafs Milk Powder Trade Balance
Strategy of Milk Powder Market Competition
- Strategic Alliance of Milk Powder Market Competition
- Important Means to gain profit margin
- Third and Fourthgrade Market being Important Markets for Brand Milk Powder Enterprises
- International Market being Important Channel for Brand Milk Powder Enterprises in China
Affix F
Affix One: Balance Sheet of Fluid Milk in China
Affix Two: Balance Sheet of WMP in China
Affix Three: Balance Sheet of SMP in China
Figures & Tables
Figure .Growth Trend of Dairy Cattle Inventory in China
Figure .Growth Trend of Milk in China
Figure .Growth Trend of Milk Production in Key Producing Regions
Figure .Proportion of Milk Production of Key Producing Regions in China
Figure .Trend of Procurement Price of Raw Milk in China
Figure .Trend of Procurement Scale of Raw Milk of Major Dairy Enterprises in China
Figure .Growth Trend of Liquid Dairy Output in China
Figure .Growth Trend of Liquid Dairy Output in Key Provinces
Figure .Proportion of Liquid Dairy Output in Key Producing Regions
Figure .Growth Trend of Different Categories of Liquid Dairy in China
Figure .Trend of Structural Changes of Liquid Dairy in China
Figure .Growth Trend of Output of Solid Dairy Products in China
Figure .Comparison of Solid Dairy Output in Different Provinces
Figure .Proportion of Solid Dairy Output in Key Producing Regionsby Volume
Table .Output of Different Kinds of Solid Milk Products
Growth Trend of Milk Powder Output in China
Growth Trend of Milk Powder Proportion of Solid Dairy Products
Trend of Structural Changes of Milk Powder Production in Chinaby Volume
Figure .Production Structure of Milk Powder in Chinaby Volume
Table .Consumption Volume of Dairy Products by Urban Citizens
Per Capita Month Consumption Amount of Dairy Products by Urban Citizens
Figure .Trend of Per Capita Consumption of Different Dairy Products by Urban Citizens
Figure .Structural Changes of Per Capita Consumption by Urban Citizensby Volume
Figure .Structure of Per Capita Consumption of Dairy Products by Urban Citizensby Value
Differences of Per Capita Consumption Level of Fresh Milk by Urban Citizens in Different Provinces
Figure .Differences of Per Capita Consumption Level of Yogurt by Urban Citizens in Different Provinces
Figure .Differences of Per Capita Consumption Level of Milk Powder by Urban Citizens in Different Provinces
Figure .Trend of Retail Price of Fresh Milk in Urban Marketsby Month
Figure .Trend of Retail Price of Milk Powder in Urban Marketsby Month
Figure .Trend of Import Changes of Dairy Products
Figure .Import Structure of Dairy Products in Chinaby Volume
Figure .Import Trend of Different Dairy Products in Chinaby Month
Table .Average Import Price (CIF) of Different Dairy Product Categories
Figure .Growth Trend of CIF of Dairy Products in China
Figure .Import of Key Origins of Dairy Products in Chinaby Volume
Table .Export Flow of Dairy Products in China
Table .Export Flow of Fresh Milk in China
Table .Export Flow of WMP in China
Figure .Categories of Imported Milk Powder
Figure .Use of Imported Milk Powder
Figure .Trend of Import of Milk Powder in Chinaby Month
Figure .Trend of Import of SMP in Chinaby Month
Figure .Trend of Import of WMP in Chinaby Month
Figure .Trend of Import of Infant and Adult Milk Powder in China
Figure .Trend of Import Structure of Milk Powder in Chinaby Month
Figure .Yearly Trend of Import Structure of Milk Powder in China
Figure .Proportion of Milk Powder from New Zealand
Figure .Structure of Milk Powder from New Zealand
Figure .Layout of Key Original Countries of Skimmed Milk in
Figure .Proportion of Import of Infant and Adult Milk Powder from Different Original Countries
Figure .Trend of Import of SMP in Key Provinces in China
Figure .Flow of Imported Skimmed Milk Powder
Figure .Trend of Imported WMP Not Containing Added Sugar in Key Provinces
Figure .Flow of Imported WMP Not Containing Added Sugar in China
Figure .Trend of Imported WMP Containing Added Sugar in Key Provinces
Figure .Flow of Imported WMP Containing Added Sugar in China
Figure .Flow of Imported Infant and Adult Milk Powder
Figure .Trend of Average Importation Price of Milk Powder
Figure .Trend of Average Importation Price of SMP
Figure .Trend of Average Importation Price of WMP
Figure .Trend of Average Importation Price of Infant and Adult Milk Powder
Figure .Trend of Price of Imported WMP and SMP from New Zealand in Recent Yearsst SemiAnnual
Table .Market Share of Imported Skimmed Milk Powderby Countryst SemiAnnual
Figure .Trend of Importation Price of SMP from Different Original Countries in Recent Yearsst SemiAnnual
Table .Imported Milk Powder of Key Producing Enterprises in China
Unit: M/T
Figure .Rise in Demand for WMPCheese & Whey in the World Dairy Products Trade
Figure .Change of the Export Pattern of EU
Figure .Rising Share of Oceania at the Expense of EU in the World Dairy Products Market
Figure .Trend of SMP Price of the World Market
Figure .Estimate of Trend of SMP Prices in the World Market in the Coming MonthsOct Jan
Figure .Trend of WMP Price of the World Market
Figure .Estimate of Trend of WMP Prices in the World Market in the Coming MonthsOct Jan
Table .Balance Sheet of SMP in New Zealand
Table .Balance Sheet of WMP in New Zealand
Figure .Output and Export Volume of WMP in AustraliaC//
Figure .Output and Export Volume of SMP in AustraliaC//
Table .Balance Sheet of WMP in Australia
Table .Balance Sheet of SMP in Australia
Figure .EU Deliveries/ProductionDevelopmentsApr Feb
Table .Balance Sheet of SMP in EU
Table .Balance Sheet of WMP in EU
Figure .Trend of Output of SMP (human) in USby Month
Figure .Trend of Price of SMP in US
Figure .Trend of Output of Dry Whey in USby Month
Figure .Trend of Price of Dry Whey in US
Figure .Average Price (FOB Factory) of Key Enterprises in China
Figure .Terminal Retail Price of Milk Powder of International and Domestic Brands
Figure .Local Milk Powder Marketing Channel Modes
Figure .Regional Layout of Enterprises Gaining Production License of Infant Formula Dairy Powder
Table .Investment of Top Milk Powder Enterprises in China over the Past years
Figure .Growth Trend of Output of Top Milk Powder Enterprises in China
Figure .Market Shareof Top Milk Powder Enterprises in Chinaby Volume
Figure .Product Composition of Top Milk Powder Enterprises in China
Table .Profit Level Comparison of Top Milk Powder Enterprises in China
Figure .Changes of Market Shares of Top Milk Powder Enterprises in Chinaby Volume
Table .Changes of Market Shares of Top Milk Powder Enterprises in the Infant Milk Powder market in China
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