The 2016 U.S. Commercial Banking Industry-Advertising and Marketing Report, published annually Barnes Reports, contains timely and accurate industry statistics, forecasts and demographic data for spending on 35 advertising services for the industry.
The report features 2016 estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, and sales and employment by employee size of establishment (9 categories).
The general advertising services featured in the report include advertising placement services, advertising creative services, sales promotion, direct marketing services, public relations services, media planning and/or buying services, media representation services, direct mail advertising services, product or merchandise demonstrations, signs and custom fabrication, other services related to advertising, marketing research services, outdoor advertising, and advertising material distribution services.
The newspaper advertising services include sale of advertising in general newspapers, sale of advertising in specialized newspapers and sale advertising in other publishing related newspapers.
The magazine and periodical advertising services include sale of advertising in general interest periodicals, sale of advertising in financial, professional and academic periodicals, sale of advertising in other periodicals, and sale of advertising in other publishing related periodicals.
The directories and database advertising services include sale of advertising in directories, sale of advertising in databases and collections, sale of advertising in other publishing related directories and/or databases.
The broadcasting advertising services include national and regional radio advertising, local radio advertising, national and regional broadcast television advertising, local broadcast television advertising, national and regional cable television advertising, and local cable television advertising.
The internet advertising services include pay-per-click advertising, social media advertising and other internet advertising.
Barnes Reports' Industry & Market reports are an essential part of any GAP analysis, benchmarking project, SWOT analysis, business plan, risk analysis, or growth-share matrix.