The Future of the Kitchen Market in Brazil: Key Trends, Drivers, Opportunities and Challenges to 2016: Market Profile

Synopsis

The report provides top-level market analysis, information and insights into the kitchen products market in Brazil including:

• In-depth analysis of the kitchen products market
• A detailed country-specific analysis of market attractiveness, covering the key trends and challenges
• Detailed market sizes for a period of 10 years (2007–2016), including category level and end-user level analysis
• Insights into the regulatory framework, market entry strategy, product innovation and marketing strategy relevant to the kitchen products market
• Description and analysis of the competitive landscape for the kitchen products market

Summary

The growth of construction in both the residential and hospitality sectors should see demand for kitchen products increase, and the 2014 FIFA World Cup and 2016 Olympic Games are expected to drive the hospitality, retail and leisure sectors, which will also support the market in Brazil. Moreover, the rapid growth in urbanization is expected to increase the demand for kitchen furniture, taps, mixers and sinks in the Brazilian residential sector. The size of the average family in Brazil is reducing, which is also expected to increase demand for kitchen products.

Scope

This report provides an extensive analysis of the kitchen products market in Brazil:

• It details historical values for the kitchen products market for 2007–2011, along with forecast figures for 2012–2016
• It provides analysis on the overall market as well as individual values for the industry’s key categories
• The report also details the competitive landscape for both manufacturers and retailers including the market entry strategy for the future
• The report covers product innovation and marketing strategies

Reasons To Buy

• Gain insights into the manufacturing, retail and demand dynamics of the kitchen products market in Brazil
• Identify the key market trends and opportunities for both existing companies and prospective new market entrants
• Assess the competitive landscape in the kitchen product manufacturing and retail sectors, enabling the formulation of effective market-entry strategies
• Assess the growth opportunities and industry dynamics within three key product categories:kitchen fittings and furniture, taps and mixers, sinks and waste disposal units
• Analyse the product innovation and marketing strategies in the market and the future outlook

Key Highlights

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