Future Growth Potential of Mobile Money in China: Market Profile


April 27, 2012
34 Pages - SKU: BRDT3870474
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
1 Executive Summary
2 Mobile Money Market Attractiveness of BRIC Nations
2.1 Key Competitors, Business Models and Success Factors in the Mobile Money Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction Size
3 Mobile Money Opportunities in China
3.1 Introduction to Mobile Money in China
3.2 Mobile Money Transactions and User Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
3.2.3 Market size by financial services
3.3 Key Drivers of Mobile Money in China
3.3.1 Regulatory drivers
3.3.2 Business and technology drivers
3.3.3 Consumer drivers
3.4 Key Trends
3.4.1 Business trends
3.4.2 Infrastructure and technology trends
3.4.3 Consumer trends
3.5 Challenges
3.6 Mobile banking regulations in China
3.7 Mobile Banking Services Launched in China
3.7.1 Mobile banking initiatives of key telecom operators
3.7.2 Mobile banking initiatives of leading banks
3.8 Case Example
3.8.1 Mobile payment industry alliance expected to support mobile money growth in China
3.8.2 Rise of contactless mobile payments in China with increased efforts from banks, telecom and handset operators
3.9 Future of mobile money in China
4 Appendix
4.1 About BRICdata
4.2 Definitions
4.2.1 Areas of expertise
4.3 Methodology
4.4 Disclaimer
List of Tables
Table 1: Value Proposition and Competitive Positioning in Mobile Money Market
Table 2: Mobile Payment Evolution in China based on Scope of Services Offered
Table 3: Key Drivers of Chinese Mobile Money Market
Table 4: Mobile Application usage in China
Table 5: Process for Booking Plane Tickets Through Mobile Banking in China
Table 6: Mobile Banking Services Offered by Leading Telecom Operators in China
Table 7: BRICdata Mobile Money Definitions
List of Figures
Figure 1: Mobile Money Value Chain – Key Competitors and Business Models
Figure 2: Mobile Money Market Evolution – Target Customer vs Market Penetration and ROI
Figure 3: Relative Positioning of Emerging Markets – Mobile Payment Adoption and Maturity
Figure 4: Attractiveness of BRIC Countries – Mobile Penetration vs Access to Financial Services
Figure 5: Relative Positioning of BRIC – Market Competitiveness vs Regulatory Readiness
Figure 6: Mobile Money Market Potential in BRIC – Breakdown by Key Financial Services, 2016
Figure 7: Mobile Money Market by Volume of Transaction and Average Transaction Size, 2011–2016
Figure 8: Chinese Mobile Money Market Size by Value, 2011–2016
Figure 9: Chinese Mobile Money Market Size by Volume and Avg. Transaction Size, 2011–2016
Figure 10: China Mobile Money Market Size by Financial Services, 2016
Figure 11: Mobile Users in China (Million), 2007–2016
Figure 12: Snapshot of Mobile Banking Application launched by Bank of China (Hong Kong)
Figure 13: Snapshot of SIMpass, an NFC-enabled Card Manufactured by Watchdata
 
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