Emerging Opportunities in the Chinese Prepaid Card Market: Market Size, Strategies, Products and Competitive Landscape: Market Profile

Synopsis

The report provides market analysis, information and insights into the prepaid card market in China, including:

• Current and forecast values for the prepaid card market in China
• Comprehensive analysis of the industry’s market attractiveness, covering key trends and drivers
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Detailed analysis of the challenges affecting the prepaid card market in China
• Competitive landscape of the prepaid card market in China

Summary

According to China’s current regulatory policies, commercial banks are not qualified to issue prepaid cards. This can be helpful for third-party payment enterprises, as they can avoid the significant impact from traditional financial organizations and can develop better. However, prepaid card providers could also co-operate more with banks to create a favorable environment for the development of Chinese payment methods for both banks and prepaid card issues. China’s central bank, the People’s Bank of China (PBOC), issued guidelines to regulate the country’s emerging prepaid card market in 2011.

Scope

• This report provides a comprehensive analysis of the prepaid card market in China
• It provides current values for the prepaid card market in China for the year 2011 and forecast figures for the years up to 2016
• It offers a detailed analysis of the key markets in the prepaid card market in China, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the prepaid card market in China
• It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
• It outlines the current regulatory frameworks in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in the prepaid card market in China

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to the prepaid card industry in China
• Understand the key market trends and growth opportunities within the prepaid card market in China
• Assess the competitive dynamics in the prepaid card market in China
• Gain insights into the marketing strategies used by prepaid card selling vendors
• Gain insights into key regulations governing the prepaid card market in China