The Car Rental Industry in Turkey: Market Entry Strategies and Emerging Opportunities, Analyses and Forecasts to 2016BRICdataFebruary 6, 2012 55 Pages - SKU: BRDT6802561 |
- 1 Executive Summary
- 2 Turkish Car Rental Industry Market Environment
- 2.1 Market Regulations
- 2.2 Macroeconomic Fundamentals
- 2.2.1 Turkey - GDP at constant prices
- 2.2.2 Turkey - GDP by key segments
- 2.2.3 Turkey - inflationary forecast and car rental industry outlook
- 2.3 Business Confidence
- 2.4 Consumer Confidence
- 2.4.1 Turkey - annual disposable income
- 2.4.2 Turkey - unemployment rate
- 3 Market Size and Growth Potential
- 3.1 Turkish car rental industry - market size
- 3.2 Turkish car rental industry - airport vs non-airport locations
- 3.2.1 Demand comparison for rented cars at airport and non-airport locations
- 3.2.2 Turkish car rental industry - car rental industry for airport locations
- 3.2.3 Turkish car rental industry - non-airport locations
- 4 Turkish Car Rental Industry - Customer Category Analysis
- 4.1 Turkish Car Rental Industry - Individual Customers
- 4.2 Turkish Car Rental Industry - Corporate Customers
- 4.3 Turkish Car Rental Industry - Insurance Replacement Customers
- 5 Competitive Landscape and Key Performance Indicators
- 5.1 Competitive landscape
- 5.2 Key performance indicators
- 5.2.1 Turkish car rental industry - fleet size
- 5.2.2 Turkish car rental industry - fleet size by vehicle type
- 5.2.3 Turkish car rental industry - rentals
- 5.2.4 Turkish car rental industry - rental days
- 5.2.5 Turkish car rental industry - average rental length
- 5.2.6 Turkish car rental industry - average revenue per day
- 6 Growth Strategy, Demand Drivers and Key Trends
- 6.1 Market entry strategy
- 6.1.1 Market entry route
- 6.2 Demand drivers
- 6.2.1 Leisure tourists - volumes and the car rental market
- 6.2.2 Business tourists - volumes and the car rental market
- 6.2.3 Spending patterns and demand for rented cars
- 7 Marketing and Growth Strategy
- 8 Key Operators
- 8.1 Sixt Car Rental Company
- 8.1.1 Sixt Car Rental Company- key company facts
- 8.1.2 Sixt Car Rental Company - main services
- 8.1.3 Sixt Car Rental Company - key employees
- 8.2 Auto Europe, LLC
- 8.2.1 Auto Europe, LLC - key company facts
- 8.2.2 Auto Europe, LLC - main services
- 8.2.3 Auto Europe, LLC - key employees
- 8.3 Europcar
- 8.3.1 Europcar- key company facts
- 8.3.2 Europcar - main services
- 8.3.3 Europcar - key employees
- 8.4 Avis Rent A Car System, LLC
- 8.4.1 Avis Rent A Car System, LLC - key company facts
- 8.4.2 Avis Rent A Car System, LLC - main services
- 8.4.3 Avis Rent A Car System, LLC - key employees
- 8.5 Hertz Global Holdings, Inc.
- 8.5.1 Hertz Global Holdings, Inc. - key company facts
- 8.5.2 Hertz Global Holdings, Inc. - main services
- 8.5.3 Hertz Global Holdings, Inc. - key employees
- 9 Appendix
- 9.1 About BRICdata
- 9.2 Methodology
- 9.3 Definitions
- 9.4 Disclaimer
- LIST OF FIGURES
- Figure 1: Turkey - GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
- Figure 2: Turkey - GDP by Key Segments (%), 2007 vs 2011
- Figure 3: Turkey - Inflation (%), 2007-2016
- Figure 4: Turkey - Business Confidence Index 2008-2011
- Figure 5: Turkey - Annual Disposable Income (US$ Billion), 2007-2016
- Figure 6: Turkey - Unemployment Rate (%), 2007-2016
- Figure 7: Turkish Car Rental Industry - Market Size (TRY Million), 2007-2011
- Figure 8: Turkish Car Rental Industry - Market Size (TRY Million), 2012-2016
- Figure 9: Turkish Car Rental Industry - Airport vs Non-Airport Locations (TRY Million), 2007-2016
- Figure 10: Turkish Car Rental Industry - Airport Locations (TRY Million), 2007-2011
- Figure 11: Turkish Car Rental Industry - Airport Locations (TRY Million), 2012-2016
- Figure 12: Turkish Car Rental Industry - Non-Airport Locations (TRY Million), 2007-2011
- Figure 13: Turkish Car Rental Industry - Non-Airport Locations (TRY Million), 2012-2016
- Figure 14: Turkish Car Rental Industry - Market Size by Customer Category (%), 2011
- Figure 15: Turkish Car Rental Industry - Leisure Tourist Market Size (TRY Million), 2007-2011
- Figure 16: Turkish Car Rental Industry - Leisure Tourist Market Size (TRY Million), 2012-2016
- Figure 17: Turkish Car Rental Industry - Business Tourist Market Size (TRY Million), 2007-2011
- Figure 18: Turkish Car Rental Industry - Business Tourist Market Size (TRY Million), 2012-2016
- Figure 19: Turkish Car Rental Industry - Insurance Replacement Market Size (TRY Million), 2012-2016
- Figure 20: Turkish Car Rental Industry - Fleet Size, 2007-2011
- Figure 21: Turkish Car Rental Industry - Fleet Size, 2012-2016
- Figure 22: Turkish Car Rental Industry - Fleet Size by Vehicle Type (%), 2007-2011
- Figure 23: Turkish Car Rental Industry - Fleet Size by Vehicle Type (%), 2012-2016
- Figure 24: Turkish Car Rental Industry - Rentals (Thousand), 2007-2011
- Figure 25: Turkish Car Rental Industry - Rentals (Thousand), 2012-2016
- Figure 26: Turkish Car Rental Industry - Rental Days (Thousand), 2007-2011
- Figure 27: Turkish Car Rental Industry - Rental Days, 2012-2016
- Figure 28: Turkish Car Rental Industry - Average Rental Length (Days), 2007-2011
- Figure 29: Turkish Car Rental Industry - Average Rental Length (Days), 2012-2016
- Figure 30: Turkish Car Rental Industry - Average Revenue per Day (TRY), 2007-2011
- Figure 31: Turkish Car Rental Industry - Average Revenue per Day (TRY), 2012-2016
- Figure 32: Turkish Leisure Tourist Volumes (Thousands) vs Leisure Car Rental Market (TRY Million), 2007-2016
- Figure 33: Turkish Business Tourist Volumes (Thousands) vs Business Car Rental Market (TRY Million), 2007-2016
- Figure 34: Turkish Domestic and International Tourist Expenditure on Travel and Transportation (TRY Million), 2007-2016
- LIST OF TABLES
- Table 1: Turkey - GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
- Table 2: Turkey - GDP by Key Segments (%), 2007 vs 2011
- Table 3: Turkish Car Rental Industry - Market Size (TRY Million), 2007-2011
- Table 4: Turkish Car Rental Industry - Market Size (TRY Million), 2012-2016
- Table 5: Turkish Car Rental Industry - Airport Locations (TRY Million), 2007-2011
- Table 6: Turkish Car Rental Industry - Airport Locations (TRY Million), 2012-2016
- Table 7: Turkish Car Rental Industry - Non-Airport Locations (TRY Million), 2007-2011
- Table 8: Turkish Car Rental Industry - Non-Airport Locations (TRY Million), 2012-2016
- Table 9: Turkish Car Rental Industry - Leisure Tourist Market Size (TRY Million), 2007-2011
- Table 10: Turkish Car Rental Industry - Leisure Tourist Market Size (TRY Million), 2012-2016
- Table 11: Turkish Car Rental Industry - Business Tourist Market Size (TRY Million), 2007-2011
- Table 12: Turkish Car Rental Industry - Business Tourist Market Size (TRY Million), 2012-2016
- Table 13: Turkish Car Rental Industry - Insurance Replacement Market Size (TRY Million), 2007-2011
- Table 14: Turkish Car Rental Industry - Insurance Replacement Market Size (TRY Million), 2007-2011
- Table 15: Turkish Car Rental Industry - Insurance Replacement Market Size (TRY Million), 2012-2016
- Table 16: Turkish Car Rental Industry - Competitive Landscape
- Table 17: Turkish Car Rental Industry - Growth Outlook by Key Indicators, 2012-2016
- Table 18: Turkish Car Rental Industry - Fleet Size, 2007-2011
- Table 19: Turkish Car Rental Industry - Fleet Size, 2012-2016
- Table 20: Turkish Car Rental Industry - Fleet Size by Vehicle Type, 2007-2011
- Table 21: Turkish Car Rental Industry - Fleet Size by Vehicle Type, 2012-2016
- Table 22: Turkish Car Rental Industry - Rentals (Thousand), 2007-2011
- Table 23: Turkish Car Rental Industry - Rentals (Thousand), 2012-2016
- Table 24: Turkish Car Rental Industry - Rental Days (Thousand), 2007-2011
- Table 25: Turkish Car Rental Industry - Rental Days, 2012-2016
- Table 26: Turkish Car Rental Industry - Average Rental Length (Days), 2007-2011
- Table 27: Turkish Car Rental Industry - Average Rental Length (Days), 2012-2016
- Table 28: Turkish Car Rental Industry - Average Revenue per Day (TRY), 2007-2011
- Table 29: Turkish Car Rental Industry - Average Revenue per Day (TRY), 2012-2016
- Table 30: Sixt Car Rental Company - Key Facts
- Table 31: Sixt Car Rental Company - Main Services
- Table 32: Sixt Car Rental Company - Key Employees
- Table 33: Auto Europe, LLC - Key Facts
- Table 34: Auto Europe, LLC - Main Services
- Table 35: Auto Europe, LLC - Key Employees
- Table 36: Europcar - Key Facts
- Table 37: Europcar - Main Services
- Table 38: Europcar - Key Employees
- Table 39: Avis Rent A Car System - Key Facts
- Table 40: Avis Rent A Car System - Main Services
- Table 41: Avis Rent A Car System - Key Employees
- Table 42: Hertz Global Holdings, Inc. - Key Facts
- Table 43: Hertz Global Holdings, Inc. - Main Services
- Table 44: Hertz Global Holdings, Inc. - Key Employees
- Table 45: Travel and Tourism Definitions
Research assistance
We can help you find what you need. Call us or write us: Need help in your search?
US: 800.298.5699
Int'l: +1.240.747.3093
Related Markets
Rentals & Leasing Reports
- Truck Rental in the US - Industry Risk Rating Report
- Car Rental in the US - Industry Risk Rating Report
- Auto Leasing, Loans & Sales Financing in the US - Industry Risk Rating Report
- The UK Fleet Industry Survey 2013: Industry Trends, Procurement, Marketing Spend and Sales Strategies
- Vehicle Rental & Leasing (Global) - Industry Report