BRC Consultancy

BRC Consultancy Ltd., established in 1991, offers published reports on the latest national and international network services. With associates throughout Europe and the U.S., they have undertaken projects in more than 32 countries. BRC helps operators develop their network service businesses and helps users apply networking commercially within their organizations.

Market Analysis

BRC's market analysis assignments bring together expertise by gathering data from several sources and then piecing this data together to quantify potential market sizes. In-depth discussions with potential customers are also held to understand buyer and user motivations and competitor analysis.

These assignments can take output from BRC's market research activities presented below.

BRC typically deals with markets for new technologies. They have undertaken studies involving Internet and frame-relay services when these technologies were new in Europe. Their commercial experience helps them develop market views that are not naive and which can be turned into realistic revenue opportunities.

Market Research

BRC has developed, over the course of several years, unique experience in researching sophisticated buyers of sophisticated products and services.

They are expert at designing questionnaires for telephone interviews and at arranging and conducting these interviews. For appointment making and telephone research in Europe and the U.S., BRC uses subcontractors who work with them continuously. For telephone and other research where language skills are required, BRC uses specialist subcontractors. They have recently used managed telephone market research in Australia, France, Japan, Hong Kong, Singapore, and the U.S. When necessary, BRC has conducted face-to-face interviews either in English or with the use of interpreters, in countries such as China, Japan, and Malaysia.