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| The Retail Ratings Reports are a monthly scorecard for the retail industry to determine the top performers from the consumer's point of view. These reports are generated from BIGresearch's monthly Consumer Intentions & Actions (CIA) Survey of over 8,000 consumers. The Retail Ratings Reports can be used to make year-over-year comparisons and analyze growth of Consumer Preference Share of retailers for key merchandise categories by gender, age, income, region, and other segments. The Retail Ratings Reports are available monthly for the following 12 major merchandise categories: Women's Clothing, Men's Clothing, Children's Clothing, Shoes, Linens/Bedding/Draperies, Electronics, Home Improvement/Hardware, Groceries, Health & Beauty Aids, Prescription Drugs, Sporting Goods, and Children's Toys |
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