BIGresearch Cross Shopping Report
BIGresearch
February 6, 2009 45 Pages - SKU: CDJQ2107418
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| Retail spending is moving in new and different directions and consumer confidence is in a state of flux. The Consumer Intentions & Actions (CIA) market intelligence service from BIGresearch taps the minds of over 8,000 consumers every month providing a new level of retial insight and forward looking consumer intelligence. This Special Report is drawn from the CIA survey conducted 1/1-1/9/09 and contains the perspective of 8,850 consumers on their cross shopping behaviors for 12 merchandise categories including: Women's Clothing, Men's Clothing, Children's Clothing, Shoes, Linens, Electronics, Home Improvement, Groceries, HBA, Prescription Drugs, Toys, and Sporting Goods. The report contains charts and graphs (delivered electronically in PDF format) and focuses on how consumers who shop one retailer MOST OFTEN for one merchandise category are shopping at Walmart MOST OFTEN for a different merchandise category.
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- 1.0 Introduction
- 1.1 Consumer Equity Index
- 1.2 Risk Index
- 1.3 Where are Customers Shopping?
- 1.4 Women's Clothing - Market View, Sharing Shoppers, Risk
- 1.5 Men's Clothing - Market View, Sharing Shoppers, Risk;
- 1.6 Children's Clothing - Market View, Sharing Shoppers, Risk
- 1.7 Toys - Market View, Sharing Shoppers, Risk;
- 1.8 Shoes - Market View, Sharing Shoppers, Risk
- 1.9 Electronics - Market View, Sharing Shoppers, Risk;
- 1.10 Sporting Goods - Market View, Sharing Shoppers, Risk
- 1.11 Linens - Market View, Sharing Shoppers, Risk;
- 1.12 Home Improvement - Market View, Sharing Shoppers, Risk;
- 1.13 Prescription Drugs - Market View, Sharing Shoppers, Risk;
- 1.14 HBA - Market View, Sharing Shoppers, Risk
- 1.15 Grocery - Market View, Sharing Shoppers, Risk
- 1.16 Methodology
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