BDRC

Market research and business consultancy with an added value positioning. Founded in London in 1991, staff numbers now total over 25. Branch office established in Cape Town in September 1999. Revenue exceeds £4 million, making BDRC one of the fastest growing UK research firms established in the 90's.

Assignments exclusively in the service sector. Specialisms include brand strategy, product positioning, market segmentation, brand tracking, customer satisfaction, new product development, trade-off analysis and pricing.

Nearly 50% of revenue is international research, co-ordinated on a global basis - projects in over 30 countries last year - by working with established partner agencies.