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Sports Nutrition and High Energy Supplements: The Global Market

BCC Research
September 1, 2008
221 Pages - SKU: WA2272470

Abstract Table of Contents Related Reports

Countries covered: Global

This report:

Provides a detailed review of the Global Sports Nutrition and High Energy Supplement Market
Highlights and elaborates on key drivers and emerging trends, major players in each of the segments, and categories within the market will be discussed in detail
Covers newly emerging product formulations in terms of innovative wellness ingredients and information on new product development
Analyzes companies and regions that will become the key players in wellness food and drinks
Discusses major wellness trends for the next five years
Concludes with a chapter on the growth opportunities in the Global Sports Nutrition and High Energy Supplement Market

INTRODUCTION: STUDY GOALS AND OBJECTIVES; REASONS FOR DOING THIS STUDY; SCOPE OF REPORT; INTENDED AUDIENCE; METHODOLOGY; INFORMATION SOURCES; ABOUT THE AUTHOR; RELATED BCC RESEARCH REPORTS; BCC ONLINE SERVICES; DISCLAIMER
SUMMARY
OVERVIEW: DEFINITIONS; SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT CONSUMER SEGMENTS; SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT PRODUCT CATEGORIES; ANALYSIS OF MAIN PRODUCT SEGMENTS; BEVERAGES; Energy Drinks; Ingredients; Packaging; Health Concerns; Energy Drinks Mixed With Alcohol; Combination of Ingredients in Energy Drinks; Energy Drinks Consumed During Exercise; Sports Drinks; Ingredients; • Carbohydrates; • Electrolytes; Flavor; Other Ingredients; Categories of Sports Drinks; Isotonic Sports Drinks; Hypertonic Sports Drinks; Hypotonic Sports Drinks; Pros; Cons; Fluids Other than Sports Drinks; Common Misconceptions about Sports Drinks; SPORTS FOODS; Gels; Energy Bars; Definition; Energy Bar Nutritional Facts; Distinction between Energy Bars and Energy Drinks; Types of Bars; Concerns for the Bar Consumer; Truth in Advertising; No Regulations for Defining “Energy”; Challenges for the Future; SUPPLEMENTS; Definition; Common Supplements and Their Effects; Anabolic Steroids; Androstenedione and DHEA; Human Growth Hormone; Creatine; Fat Burners; Concerns; Use of Supplements; Supplements and Doping—Supplement Contamination with Doping Substances; Recommendations for Consumers; Recommendations for Consumers (Continued); Recommendations for Consumers (Continued)
SPORTS NUTRITION AND SUPPLEMENTS INDUSTRY— DRIVERS, TRENDS, AND CHALLENGES: CURRENT INDUSTRY TRENDS; CONGLOMERATION OF THE SPORTS AND FITNESS INDUSTRY WITH THE DIET AND WEIGHT LOSS INDUSTRY; CONSUMER LIFESTYLE DEMANDS; WIDENING SPORTS NUTRITION CONSUMER BASE; ENERGY DRINK CATEGORY IS FRAGMENTING; GROWTH PRODUCT CATEGORY IS SPORTS/ENERGY BARS; INCREASING AWARENESS; PACKAGING TRENDS; MAINTAINING CUSTOMER LOYALTY; THIRD-PARTY ENDORSEMENTS; SPECIAL PRODUCTS; INDUSTRY INSIGHTS; WIDENING SPORTS NUTRITION CONSUMER BASE; VARIABILTY IN SPORTS NUTRITION BY COUNTRY; SPORTS NUTRITION PRODUCTS OFFER CONSUMERS A HEALTHY, TASTY, AND CONVENIENT OPTION; CONSUMERS REQUIRE DEMONSTRABLE BENEFITS; INDUSTRY CHALLENGES; AVOIDING ALIENATING ATHLETES AS PRODUCTS BECOME MAINSTREAM; EXPLOITING UNDERDEVELOPED AREAS ACROSS THE SPORTS NUTRITION SPECTRUM; IMPROVING AVAILABILITY AND AWARENESS OF SPORTS NUTRITION PRODUCTS; ALIGNING PRODUCTS WITH WELLNESS TRENDS; MARKET SATURATION; BLUR BETWEEN SPORTS NUTRITION PRODUCTS AND OTHER CONSUMER GOODS; CONSTANTLY CHANGING CONSUMER PREFERENCES; PRODUCT DIFFERENTIATION; CHANGING PRODUCT FORMS; DISTRIBUTION CHANNEL RELATIONSHIPS; COMPETITIVE PRESSURES FROM ALTERNATIVE BEVERAGES; MARKET DRIVERS IN THE SPORTS NUTRITION AND HIGHENERGY SUPPLEMENT INDUSTRY; TASTE; RESEARCH AND INNOVATION; PRICE; INFORMATION AND AWARENESS; SAFE AND TRUSTWORTHY BRANDS; VARIETY; PACKAGING; GROWTH DRIVERS; LIFESTYLE CONSUMERS; CONVENIENCE; OTHERS; INDUSTRY DISTRIBUTION CHANNELS; FUTURE PROSPECTS; Potential Trends; Concerns
SPORTS NUTRITION MARKET ANALYSIS: OVERVIEW OF MATURE MARKETS; U.S. MARKET; WESTERN EUROPEAN MARKET; Western European Market (Continued); U.K. MARKET; JAPANESE MARKET; DEVELOPING MARKETS; AUSTRALIA; LATIN AMERICA; Latin America (Continued); ASIA; Asia (Continued); CANADA; EASTERN EUROPE; Recent Industry Activity in Eastern Europe; OVERVIEW OF MARKETS BY PRODUCT SEGMENT; SPORTS BEVERAGES; Sports Beverages (Continued); Energy Drinks; Target Audience; History; Advertising and Marketing; Advertising and Marketing (Continued); Current Scenario; Key Success Factors; Latest Market Developments; The Sub Niche—Powdered Energy Drinks; Mixing of Energy Drinks in Alcohol; SPORTS DRINKS; Target Audience; History; Current Scenario; Current Scenario (Continued); Innovation in the Sports Drinks Market in Terms of Ingredients; Innovation in the Sports …(Continued); Advertising and Marketing; Genesis of Gatorade and Powerade; Genesis of Gatorade …(Continued); Genesis of Gatorade …(Continued); Lucozade; The Current Scenario; The Current Scenario (Continued); The Current Scenario (Continued); Dairy Industry—Cracking the Sports Drink Market; ENHANCED WATER; History; History (Continued); Current Scenario; Current Scenario (Continued); Current Scenario (Continued); Current Scenario (Continued); Enhanced Waters—A Global Perspective; BARS; Consumers; History; History (Continued); History (Continued); Competition; Advertising; Trends in Bar Category; Organic Bars—Are They The Future of Bars?; Specialized and Segmented Markets; Energy Bars with Nutraceuticals; Energy Bars with … (Continued); SUPPLEMENTS; Current Global Scenario; Current Global … (Continued); MARKET ESTIMATES
REGULATORY OVERVIEW IN KEY MARKETS: UNITED STATES; FDA; FDA (Continued); FDA (Continued); FDA (Continued); FEDERAL TRADE COMMISSION (FTC); NAD; ENVIRONMENTAL REGULATIONS; KOREAN FOOD AND DRUG ADMINISTRATION; UNITED KINGDOM; UNITED KINGDOM (CONTINUED); MHRA; CAP CODE; SECTION 50.1; SECTION 51.1; EVIDENCE; Problematic Claims; Creatine; Comparative Claims; Visuals and Testimonials; Other Areas of Concern; EUROPEAN UNION; EUROPEAN UNION (CONTINUED); IRELAND; NETHERLANDS; CANADA; CANADA (CONTINUED); AUSTRALIA AND NEW ZEALAND
INDUSTRY PARTICIPANTS: PROFILES OF KEY PLAYERS; TIER 1 COMPANY PROFILES; Abbott Laboratories (U.S.)/Abbott Nutrition; Profile; Brands; Cadbury Schweppes, plc; Profile; Profile (Continued); Brands; The Coca-Cola Co; Profile; Brands; GlaxoSmithKline; Profile; Brands; Kraft Foods; Profile; Product Categories; Brands; Nestlé/Nestlé Nutrition; Profile; Product Categories and Brands; PepsiCo; Profile; Brands; Unilever; Profile; Brands; TIER 2 COMPANIES; Hansen Natural Corp.; Profile; Brands; Herbalife Int’l; Profile; Brands; NBTY, Inc.; Profile; Brands; Otsuka Pharmaceutical Co., Ltd; Profile; Brands; Red Bull GmbH; Profile; Brands; VV Food and Beverage; Profile; Brands; Yakult Honsha Co. Ltd; Profile; Brands in the Food and Beverages Segment:; TIER 3 COMPANIES; AG Barr; Ajinomoto; American Body Building, LLC; Amul; AST Sports Science; Boo Koo; Cott Corp; Champion Nutrition, Inc.; Cintron Beverage Group; Clif Bar, Inc; Cytosport; Danone; Dong A Corp; Dymatize Enterprises, Inc.; Extreme Drinks; Go Fast Sports and Beverage Co.; GNC; Ideasphere; Iron tek; King 888 Co; Labrada Nutrition; Leading Brands, Inc.; Maximum Human Performance; Maximuscle, Ltd.; Mega-Pro Int’l; Metabolic Nutrition, Inc; MET-Rx Engineered Nutrition; Miller Brewing; Mofaz; National Beverage Corp.; Natrol; New Sun Nutrition; NuGo Nutrition; Nutraceutical Corp.; Optimum Nutrition, Inc.; Orkla; Oy Sinebrychoff Ab; Perrigo; Pharmavite; PlayBoy; Premier Nutrition, Inc; Promax Nutrition Corp.; Pure Performance Nutrition; Redux Beverages, LLC; Rockstar, Inc.; Schiff Nutrition Int’l., Inc; Scitec Nutrition; Shark AG; Vital Pharmaceuticals, Inc. (a.k.a VPX); Wet Planet Beverages; Whey Up; COMPANIES AND BRANDS; RECENT INDUSTRY ACTIVITY; Industry Activity Detailed; Industry Activity … (Continued); Industry Activity … (Continued); Industry Activity … (Continued); Industry Activity … (Continued); Industry Activity … (Continued); Industry Activity … (Continued)
INNOVATION AND NEW PRODUCT DEVELOPMENT IN SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENTS: ENERGY DRINKS/BEVERAGES; ENERGY DRINKS/BEVERAGES (CONTINUED); ENERGY DRINKS/BEVERAGES (CONTINUED); ENERGY DRINKS/BEVERAGES (CONTINUED); ENERGY DRINKS/BEVERAGES (CONTINUED); ENERGY DRINKS/BEVERAGES (CONTINUED); ENERGY DRINKS/BEVERAGES (CONTINUED); ENERGY BARS; ENERGY BARS (CONTINUED); SUPPLEMENTS; OTHERS; UNDER RESEARCH; UNDER RESEARCH (CONTINUED); KEY PRIMARY INGREDIENTS IN TERMS OF GROWTH; KEY PRIMARY INGREDIENTS IN … (CONTINUED)
LIST OF TABLES: SUMMARY TABLE GLOBAL SPORTS NUTRITION AND HIGH-ENERGY; SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH; 2013 ($ BILLIONS); TABLE 1 SPORTS NUTRITION CONSUMERS; TABLE 2 SPORTS NUTRITION INDUSTRY PRODUCT SEGMENT; TABLE 3 COMPARISON OF CAFFEINE CONTENT ACROSS VARIOUS; ENERGY DRINK BRANDS; TABLE 4 COMPARISON OF INGREDIENTS ACROSS SELECT SPORTS; DRINKS BRANDS; TABLE 5 COMPARISON OF INGREDIENTS ACROSS SPORTS DRINKS; POWDERS; TABLE 6 CATEGORIES OF SPORTS DRINKS; TABLE 7 FLUIDS OTHER THAN SPORTS DRINKS CONSUMED; DURING EXERCISE; TABLE 8 COMPARISON OF VARIOUS FLUID CONTENT; TABLE 9 SPORT BAR TYPES; TABLE 10 AIS GROUPING FOR SPORTS SUPPLEMENTS WITH; DEFINITIONS AND EXAMPLES; TABLE 11 GROUP A NUTRITIONAL SUPPLEMENTS; TABLE 12 CLASSIFICATION OF SPORTS SUPPLEMENTS; TABLE 13 PROJECTED PROGRESSION OF SPORTS DRINKS; CONSUMPTION IN WESTERN EUROPE BY VOLUME, 1998-2013 (%); TABLE 14 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES; BY SELECT COUNTRY, 2007 (%); TABLE 15 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES; BY COMPANY/BRAND, 2007 (%); TABLE 16 U.K. SPORTS BEVERAGE MARKET SHARES BY BRAND, 2007; (%); TABLE 17 DRINKS MARKETED BY SUPERMARKET CHAINS, 2003; TABLE 18 KEY PARAMETERS OF DRINK CHOICES IN THE U.K. (%); TABLE 19 POPULAR SPORTS DRINKS IN JAPAN; TABLE 20 ANNUAL GROWTH RATES OF JAPANESE NUTRITION; INDUSTRY (%); TABLE 21 LATIN AMERICAN SPORTS NUTRITION MARKET BY; PRODUCT CATEGORY, THROUGH 2013 ($ MILLIONS); TABLE 22 GROWTH IN ALTERNATIVE BEVERAGE CATEGORY, 2004-; 2008 ($ BILLIONS); TABLE 23 FUNCTIONAL DRINK CATEGORIES AND DEFINITIONS; TABLE 24 KEY PLAYERS AND BRANDS; TABLE 25 DRINKS AIMED AT NICHE SEGMENTS; TABLE 26 EXAMPLES OF DOMINANT BRANDS IN A; REGION/COUNTRY; TABLE 27 GLOBAL MARKET SHARES OF ENERGY DRINKS, 2007; ($ BILLIONS); TABLE 28 TOP 15 ENERGY DRINKS IN THE U.S., 2007; TABLE 29 GLOBAL MARKET SHARE BY SPORTS DRINK TYPE, 2007 (%); TABLE 30 GLOBAL PER CAPITA CONSUMPTION OF SPORTS DRINKS; ACROSS REGIONS, 2007 (LITERS/YR); TABLE 31 GLOBAL MARKET SHARES OF SPORTS DRINKS BRANDS,; 2007 (%); TABLE 32 U.S. BEVERAGE GROWTH RATES, 2006-2007 (%); TABLE 33 BAR CATEGORY MARKET SHARES, 2007 (%); TABLE 34 SUPPLEMENT INDUSTRY—REGION-WISE REVENUE AND; MARKET SHARES, 2007 ($ BILLIONS); TABLE 35 GLOBAL ENERGY DRINK MARKET SHARES, 2007; ($ BILLIONS); TABLE 36 SPORTS DRINK MARKET SHARES BY INDUSTRY LEADER,; 2007 ($ BILLIONS); TABLE 37 SPORTS BAR MARKET SHARES BY MARKET LEADER, 2007; ($ BILLIONS); TABLE 38 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY; SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH; 2013 ($ BILLIONS); TABLE 39 U.S. SPORTS NUTRITION AND HIGH-ENERGY; SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH; 2013 ($ BILLIONS); TABLE 40 ENERGY DRINKS FORECASTS FOR KEY MARKETS EXCEPT; THE U.S. , THROUGH 2013 ($ MILLIONS); TABLE 41 SPORTS DRINKS FORECASTS FOR KEY MARKETS, EXCEPT; THE U.S., THROUGH 2013 ($ MILLIONS); TABLE 42 SPORTS BEVERAGE MARKET SHARES BY REGION, 2008 (%) .... 120; TABLE 43 LIST OF PARTICIPANTS; TABLE 44 TIER 1 AND TIER 2 COMPANIES; TABLE 45 OVERVIEW OF KEY COMPANY BRANDS IN THE SPORTS; NUTRITION AND SUPPLEMENT INDUSTRY; TABLE 46 SNAPSHOT: RECENT INDUSTRY ACTIVITY; TABLE 47 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY; SUPPLEMENT NEW PRODUCT DEVELOPMENT AND LAUNCHES; TABLE 48 KEY PRIMARY INGREDIENTS IN SPORTS NUTRITION; PRODUCTS; SUMMARY FIGURE GLOBAL SPORTS NUTRITION SPORTS; NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET; PROJECTIONS BY SEGMENT, 2007-2013 ($ BILLIONS); FIGURE 1 ROLE OF SUPPLEMENTS IN ATHLETIC; PERFORMANCE; FIGURE 2 GLOBAL SPORTS NUTRITION AND HIGHENERGY; SUPPLEMENT MARKET PROJECTIONS BY; SEGMENT, THROUGH 2013 ($ BILLIONS)

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