Nutraceuticals: Global Markets and Processing TechnologiesBCC Research
July 1, 2011
261 Pages - SKU: WA6481994
STUDY GOALS AND OBJECTIVES
The goals of this market research report are to:
Define and measure the global market for nutraceuticals ¡ª the functional food, beverage, and supplement (FBS) market
Quantify markets that could be better understood by stakeholders in terms of their own respective sales offerings
Strategically analyze individual markets in terms of products, ingredients, health applications, technology, region, and top-selling products
Identify trends and opportunities in the FBS market for all stakeholders
Provide quick and easy understanding of the intricate and vast FBS market
Provide a strategic analysis of the market to better enable companies to formulate their strategies
Provide high-level analysis in terms of which products can appeal to the mass and niche markets.
REASONS FOR DOING THE STUDY
Food companies, already under intense competitive pressure in the traditional food segment, are looking at the functional food, beverage, and supplement market for help. Though the nutraceuticals industry is less than 10% of the total food industry, the market offers significant growth opportunities and wider profit margins. There is a lack of clear categorization in the nutraceuticals market, and some food companies tend to neglect important categories that are doing well as functional foods. No other currently available market reports provide a single comprehensive geographic breakdown of the nutraceuticals market in terms of ingredients, applications, products, and technology.
This study intends to provide an in-depth analysis of the functional FBS market. It can be used by any existing or new player as a market guide to formulate corporate or operational strategies.
The intended audience includes all the stakeholders of the FBS market, including food manufacturers, beverage manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, pharmaceutical companies, and advertisers. Both current market participants and new entrants can utilize this report to gain a thorough understanding of market forces, dynamics, and trends.
SCOPE OF REPORT
The report is a full breakdown of the overall nutraceuticals market, including the specific functional food, beverage, and supplement markets. It contains a detailed assessment of seven bioactive ingredients, 18 food product categories, eight application areas, and four geographic areas, thereby providing comprehensive market estimates for more than 1,200 market subsegments. Each section provides market data, market drivers, trends, and opportunities, selected top-selling products, key players, and competitive outlook. The report provides more than 100 market tables that give a complete insight into the market, along with 40 company profiles. All market tables are categorized by geographic region, ingredient, application, and product categories.
The report highlights and makes constructive arguments on strategic issues like premiumization versus mass market distribution strategies, licensing/partnering agreements, NPD (new product development), product repositioning, focus areas and market segmentation, niche markets, mainstream and blockbuster strategies, and tapping the children¡¯s market.
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