The global market for neuromarketing technology reached $21.0 million in 2015. The market is expected to reach $22.0 million by 2021 from $50.3 million in 2016, increasing at a compound annual growth rate (CAGR) of 18.0% from 2016 to 2021.
This report provides:
An overview of the global markets for neuromarketing technologies, which apply IT and the disciplines of psychology, neuroscience and economics to understand consumer behaviour.
Analyses of global market trends, with data from 2015, estimates for 2016, and CAGRs through 2021.
A look at how neuromarketing technology allows companies to acquire data about the customer’s thoughts and feelings so that they may tailor marketing practices, products and services to their customer needs.
A definition of neuromarketing and demonstration of how it is a demand driver for IT applications.
A breakdown of neuromarketing services based on two components: hardware (fMRI, EEG, Eye tracking and Biometrics), and software which is responsible to process the signals and provide information about emotions and motivation.
Profiles of major players in the industry.