Rewards Credit Cards for Airline Cards

Auriemma Consulting Group
January 27, 2009
15 Pages - SKU: AMM2224245
License type:
1. A Note to Readers
1a. Methodology
1b. Introduction
2. Highlights from Study
2a. Executive Summary
2b. Reasons to Favor a Credit Card
2c. Perceived Value of Rewards Types
2d. Likelihood to consider Different Rewards Cards
2e. Airline-Specific Behavior
2f. Opinion of Airline Credit Cards
2g. Reasons to Apply for an Airline Credit Card
2h. Optimal Structure for Airline Credit Cards
2i. The Future of Airline Frequent Flyer Programs and Credit Cards
3. Conclusion
4. Research Management