Rewards Credit Cards for Airline CardsAuriemma Consulting GroupJanuary 27, 2009 15 Pages - SKU: AMM2224245 |
- 1. A Note to Readers
- 1a. Methodology
- 1b. Introduction
- 2. Highlights from Study
- 2a. Executive Summary
- 2b. Reasons to Favor a Credit Card
- 2c. Perceived Value of Rewards Types
- 2d. Likelihood to consider Different Rewards Cards
- 2e. Airline-Specific Behavior
- 2f. Opinion of Airline Credit Cards
- 2g. Reasons to Apply for an Airline Credit Card
- 2h. Optimal Structure for Airline Credit Cards
- 2i. The Future of Airline Frequent Flyer Programs and Credit Cards
- 3. Conclusion
- 4. Research Management
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