Fee Services and Effects of Network ConversionAuriemma Consulting GroupOctober 27, 2008 29 Pages - SKU: AMM2224239 |
| The price of this report has been reduced due to its age. The original price was $2,000. It has become commonplace for credit card issuers to offer their cardholders different products and services, both card- and non-card-related. These solicitations range from protective services (i.e., ID theft protection and credit monitoring), to other financial products (i.e., personal loans, insurance and additional credit cards), to products with little financial relevance (i.e., magazine subscriptions, membership in clubs and pen sets). In this report, we will examine consumer attitudes toward additional services and cross selling, specifically addressing consumer likelihood to purchase and/or subscribe to these services, preferred sales methods, and consumer appetite for being offered for these products and services. Some of these additional services require a subscription fee, while others do not. Regardless of the price of these additional services, we will refer to a cardholder’s choice to obtain these services as “subscribe” or “purchase” interchangeably. This In Focus topic has been broken into two sub-sections: Protection Products and Additional Services. Before evaluating the protection products, survey respondents were given specific definitions. |
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