Consumer Valuation of Rewards ProgramsAuriemma Consulting GroupJanuary 1, 2008 15 Pages - SKU: AMM2207844 |
| The price of this report has been reduced due to its age. The original price was $2,000. This report examines how consumers value different types of rewards programs by asking them to select the most valuable rewards structure from a group of programs in the same genre (i.e., select the most valuable cash rebate program from a list of three), and across rewards genres (i.e., select the most valuable rewards program from a list of three different rewards types). We addressed this topic back in 2006 and compare how consumers' attitudes have changed since then. |
