China Real Estate Development Analysis, 2006: Market Conditions and Investment Opportunities


August 1, 2007
368 Pages - SKU: AUBI1540028
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Countries covered: China

With urbanization forecasted to last for another 20 years, over a half-billion farmers are expected to swell China’s cities. This growth presents unlimited potential for real estate development— land, commercial, industrial and residential— which totaled about $96 billion in the first half of 2006. And China has no restriction on investment by foreigners.

Translated from Chinese for the first time into English, this comprehensive report presents a unique, insider’s perspective of what the Chinese are saying about their own real estate market: its strengths, weaknesses, methods and structure.

In addition to a full RE survey of 13 Chinese cities, the report presents laws, policies, competition, marketing methods, the top ten Chinese RE companies, and forecasts— and shows where opportunities lie for savvy individual or corporate investors.



EXECUTIVE SUMMARY
I. OVERVIEW OF THE CHINA REAL ESTATE MARKET
A. ANALYSIS OF THE INVESTMENT ENVIRONMENT
1. Economic Environment
a. Main Characteristics of the Economy during the First Half of 2006
b. Main Economic Problems
2. Land Situation
a. Urban Land Prices and Price Fluctuations in China
b. Analysis of the Investigation Results
3. Policy Situation
a. Relevant Real Estate Policies in 2006
b. Analysis of Tax Reform in the Real Estate Industry
B. REAL ESTATE MARKET IN 2006
1. National Real Estate Climate Indices
2. Complete Statistics for Real Estate Investment
3. Sources of Financing for Real Estate Developers
4. Construction and Sales of Commodity Housing
a. Land Purchases and Development Areas
b. Commodity Housing Under Construction and Completed Projects
c. Commodity Housing Sales Area and Volume
5. Commodity Housing Vacancies
6. Housing Sales Prices
II. REAL ESTATE MARKET ANALYSIS FOR MAJOR CITIES
A. BEIJING REAL ESTATE MARKET
1. Beijing Real Estate Market Summary
a. Real Estate Investment and Land Development
b. Construction and Sales of Commodity Housing
c. Housing Sales Prices
2. Analysis of the Real Estate Financial Market in Beijing
3. Analysis of Sales Prices and Land parcel sizes in Beijing
a. Background
b. Price Premiums
c. Relationship between Premium Price, Floor Price and Land Sold
d. Analysis of the Causes
e. The Situation During the First Half of 2006
B. SHANGHAI REAL ESTATE MARKET
1. The Macroeconomic Environment of the Shanghai Real Estate Market
2. Urban Construction in Shanghai
3. Shanghai Real Estate Market Analysis
a. Shanghai Real Estate Market
b. Shanghai Commodity Residential Housing Market
c. Shanghai Office Building Market
d. Shanghai Commercial Property Market
e. Supply and Demand Analysis of the Shanghai Real Estate Market
C. GUANGZHOU REAL ESTATE MARKET
1. Overview of the Guangzhou Real Estate Market
2. Guangzhou Land Market
3. Office Building Market
a. Office Building Lease Market
b. Investment
c. Sales
4. Residential Building Market
a. Single-Family Detached Housing Lease Market
b. Apartment and Single-Family Detached Housing Market
c. Residential Building Market
d. Residential Building Prices
e. Investment Analysis
f. Supply Analysis
g. Previously Owned Residential Building Market
D. SHENZHEN REAL ESTATE MARKET
1. Total Land Supply Analysis
a. Analysis of the Planned Total Land Supply
b. Analysis of the Planned Land Supply Structure
c. Analysis of the Actual Land Supply
2. Analysis of the Land Supply at Real Estate Market
a. Development of the Real Estate Market
b. Land Supply for Real Estate Development
3. Shenzhen Commercial Real Estate Market
a. Analysis of Traditional Business Districts
b. Analysis of Major Secondary Business Districts
E. TIANJIN REAL ESTATE MARKET
1. Commodity Housing Market
2. Previously owned Housing Market
3. Land Market
F. CHONGQING REAL ESTATE MARKET
1. Real Estate Investment
a. Completed Investment
b. Analysis of Investment Structure
c. Analysis of Financial Sources
2. Real Estate Development
a. Land Development
b. Construction: New, In-Progress and Completed Projects
3. Real Estate Sales
4. Commodity Housing Vacancies
G. CHENGDU REAL ESTATE MARKET
1. Real Estate Development Investment
a. Real Estate Development Investment
b. Financial Sources
c. Land Supply
d. Commodity Housing Under Construction and Completed Projects
2. Total Supply and Demand for the Commodity Housing Market
a. Commodity Housing Market
b. Non-Residential Properties
c. Supply and Demand Relationships
d. Commodity Housing Sales
3. Supply and Demand Structure of the Commodity Housing Market
a. Supply and Demand by Region
b. Supply and Demand by Unit Type
c. Supply and Demand by Price
d. Purchasers by Region
4. Commodity Housing Prices
5. Previously owned Housing Market
H. WUHAN REAL ESTATE MARKET
1. Real Estate Development Investment
a. Real Estate Development Investment
b. Financial Situations
c. Commodity Housing Supply
d. Commodity Housing Sales
e. Land Market
f. Consumer Market Situation
g. General Analysis of Commodity Residential Housing Supply and Sales
h. General Analysis of Office Property Supply and Sales
I. DALIAN REAL ESTATE MARKET
1. Real Estate Market
a. Real Estate Development Investment
b. Construction: New, In Progress and Completed Projects
c. Real Estate Development Investment for Suburban Districts and Counties
d. Analysis of Financial Sources
e. Commodity Housing Vacancies
2. Real Estate Market Investment
a. Investment Scale for New and In Progress Construction
b. New and In Progress Construction: Scale and Increases
c. Completed Construction: Total Sales and Vacancy
d. Residential Construction Percentages
e. Focus on Development
f. Commodity Housing Sales
g. Analysis of Residential Vacancies
3. Real Estate Macro-Control
a. Construction Scale
b. New Construction Areas
c. Residential Building Projects: In Progress and Completed
d. Construction of Affordable Residential Properties
e. Commodity Housing Prices
4. Dalian Real Estate Development Investment and Market Trend Forecast
a. Sales Cycle Forecast
b. Investment and Sales Impact on Districts, Cities and Counties
c. Real Estate Investment and Market Sales Forecast
J. XI'AN REAL ESTATE MARKET
1. Overall Market Situation
a. Market Supply
b. Market Sales
c. Market Demand and Macroeconomics
2. Commodity Housing Market
3. Urban Commodity Housing Market
4. General Characteristics of the Commodity Housing Market
a. General Characteristics of the Market
b. By Property Type
c. By Urban Area
5. General Overview of the Previously owned Property Market
K. SHENYANG REAL ESTATE MARKET
1. Real Estate Market
a. Real Estate Development Investment
b. New Construction
c. Commodity Housing Sales
d. Commodity Residential Housing Prices
e. Financing Real Estate Development
2. Prices
a. Price Change Characteristics
b. Analysis of Factors
L. QINGDAO REAL ESTATE MARKET
1. Overview of the Real Estate Market
a. Real Estate Development Investment
b. Real Estate Property Construction Projects: In Progress & Completed
c. Financial Structure
d. Regional Structure
e. Commodity Housing Sales
2. Market Development Characteristics
a. Property Types
b. Commodity Housing Development Investment
c. Financial Structure
d. Development Percentages
e. Supply and Demand
3. Real Estate Investment Environment
a. Area Occupied by Construction Projects In Progress
b. Area of Properties Sold
c. Development Investment
M. HANGZHOU REAL ESTATE MARKET
1. Overview of the Hangzhou Real Estate Market
2. Real Estate Market Investment in Hangzhou
3. Hangzhou Real Estate Market Development Trends Forecast
III. COMPETITIVE STRUCTURE OF THE REAL ESTATE INDUSTRY AND AN ANALYSIS OF THE TOP 100 REAL ESTATE COMPANIES
A. ANALYSIS OF THE COMPETITIVE STRUCTURE OF CHINA'S REAL ESTATE INDUSTRY
1. Analysis of the Current Real Estate Market Competition in China
a. Competitive Structure of China's Real Estate Industry
b. Analysis of the Factors that Influence the Economic Development of the Real Estate Industry
c. Analysis of the Future Competition Strategies for the Real Estate Industry
2. Analysis of the Core Competitiveness for China's Real Estate Industry
a. Essential Characteristics of Core Competitiveness for Real Estate Companies
b. The Evolution of Core Competitiveness for Real Estate Companies Under the Traditional Economy
c. Analysis of Core Competitiveness for Real Estate Companies in the New Market Environment
d. Analysis of International Core Competitiveness for Real Estate Companies
e. Customer Resource Management as the Core Competitiveness for Real Estate Companies
f. Evaluation of the Core Competitiveness of Real Estate Companies
g. Analysis of Building the Core Competitiveness of Real Estate Companies
B. GENERAL INFORMATION ON THE TOP 100 CHINESE REAL ESTATE COMPANIES IN 2006
1. Distribution of the Top 100 Real Estate Companies
2. Size of the Top 100 Real Estate Companies
3. Land Reserves of the Top 100 Real Estate Companies
4. Profits of the Top 100 Real Estate Companies
5. Tax Payments of the Top 100 Real Estate Companies
C. TOP 10 MEMBERS OF THE TOP 100 REAL ESTATE COMPANIES IN 2006
1. Top 10 Companies in "Comprehensive Strength" out of China's Top 100 Real Estate Companies in 2006
2. Top 10 Companies in "Size" out of China's Top 100 Real Estate Companies in 2006
3. Top 10 Companies in "Profitability" out of China's Top 100 Real Estate Companies in 2006
4. Top 10 Companies in "Growth" out of China's Top 100 Real Estate Companies in 2006
IV. ANALYSIS OF CHINESE REAL ESTATE MARKETING STRATEGIES
A. OVERVIEW OF CHINESE REAL ESTATE WEBSITES
1. Categorizing Chinese Real Estate Websites
a. Based on Business Regions
b. Based on Major Business Models
c. Other Relevant Real Estate Websites
2. Overview of Chinese Real Estate Websites
a. Quantity and Scale of Chinese Real Estate Websites
3. General Revenues Achieved by Chinese Real Estate Websites
4. Analysis of Chinese Real Estate Website Profit Models
a. Content Models of Chinese Real Estate Websites
b. Target Users of Chinese Real Estate Websites
B. ADVERTISING VIA CHINESE REAL ESTATE WEBSITES
1. Chinese Real Estate Web Advertising vs. Total Real Estate Advertising in 2005
2. Chinese Real Estate Web Advertising vs. Total Web Advertising in 2005
3. Monthly Investment in Chinese Real Estate Website Advertising in 2005
C. CHINESE INTERNET USERS' RESPONSE TO REAL ESTATE WEBSITE ADVERTISING
1. How Internet Users get Real Estate Information
2. Main Reasons Why Internet Users get Real Estate Information via Real Estate Websites
3. Content and Types of Real Estate Websites Frequently Accessed by Internet Users
D. ANALYSIS OF THE DEVELOPMENT STRATEGIES USED BY THE REAL ESTATE INDUSTRY
1. Real Estate Marketing Models
a. Brand Marketing
b. Relationship Marketing
c. Competitive Marketing
d. Partnership Marketing
e. Cultural Marketing
f. Credibility Marketing
g. Feature Marketing
h. Environmental Marketing
i. Web Marketing
j. Knowledge Marketing
2. Analysis Real Estate Company Business Models
a. Development Company Model
b. Real Estate (Property) Operation Model
c. Real Estate Service Model
d. Real Estate Financial Company Business Model
3. Building Strategic Alliances Among Real Estate Companies in China
a. Why Strategic Alliances?
b. Choosing Partners
c. Basic Principles for Alliances
4. Analysis of Real Estate Competitive Strategies in China
a. Analysis of Real Estate Competitive Strategies
b. Low-Cost Competitive Strategies in the Real Estate Market
c. How Real Estate Companies Can Improve Corporate Competitiveness
5.Customer Relationship Management and Corporate Development Strategies in the Real Estate Industry
a. Understanding CRM
b. Strategic Corporate Development Requires CRM
c. How Real Estate Companies can establish a CRM System
V. INVESTMENT ANALYSIS AND DEVELOPMENT FORECAST FOR THE CHINA REAL ESTATE MARKET
A. ANALYSIS OF CHINA REAL ESTATE INVESTMENT VALUES
1. Analysis of the Investment Characteristics of the China Real Estate Industry
a. China Real Estate Industry Enters a Period of "Explosive Growth"
b. China Real Estate Industry Enters a Period of "Average Profits"
c. Investment Risk Analysis of the China RE Industry
2. SWOT Analysis of the China Real Estate Industry
a. Six Factors Constraining Growth
b. Development Advantages of the China Real Estate Industry
c. Reaching for the Opportunities Ahead While Avoiding a Real Estate Bubble
d. China's Entry into the WTO: Opportunities and Challenges
B. CHINA REAL ESTATE MARKET DEVELOPMENT FORECAST
1. Policy Forecast
2. Investment Forecast
3. Supply Structure Forecast
4. Land Supply Forecast
5. Financial Sources Forecast
6. Price Forecast
APPENDIX: SUMMARY OF 2006 CHINA REAL ESTATE POLICIES
A. Memorandum On The Regulation Of Real Estate Mortgage Management And Its Relation To Bank Credit
B. Guide And Commentary On Real Estate Mortgage Rates
C. Memorandum On Personal Home Mortgage Loans That Are Converted Into Securities Bonds And Issues Concerning Mortgage Rights, Changes Thereto And Registration Thereof
D. Six Opinions On Promoting The Healthy Development Of The China Real Estate Industry
E. Memorandum On The Regulation Of The Housing Supply Structure And Opinions On Stabilizing Housing Prices
F. Opinions On Strengthening The Regulation Of Fixed Asset Investments And Controlling New Real Estate Projects
G. Several Opinions On Implementing Proportional Requirements For New Housing Structures
H. Opinions On Standardizing Foreign Investor Access To The China Real Estate Market And The Management Thereof
I. Memorandum Concerning The Collection Of Personal Income Taxes From Housing Sales
J. Memorandum On Further Strengthening The Management Of Real Estate Credit
K. Memorandum On Strengthening Land Regulations
L. Memorandum On Regulating The Management Of Foreign Exchange In The Real Estate Market
GLOSSARY

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