RBOCs in Long Distance: 2003-2008

The entrance of RBOCs in the long distance market has dramatically impacted its dynamics. Bundling strategies, innovative pricing schemes, increasing competitive pressures, an uncertain regulatory environment and rapid migration to wireless and IP services are crucial factors influencing this market.

In the first edition of “RBOCs in Long Distance” (2003 - 2008), we introduce and explain the different trends and issues that RBOCs face when competing in the long distance market. Additionally, we provided detailed case studies on each RBOC. These studies include their long distance strategies, analyses of the impact it has on their current revenues and profitability, including forecasts of their future income through 2008, and positioning analyses. Additionally, we defined the three main drivers in this industry and presented a forward-looking view of the direction of RBOCs in the long distance market.