Kimberly-Clark Corporation - SWOT Framework AnalysisAruvian's R'searchApril 1, 2008 20 Pages - SKU: ARVN1787632 |
| SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories: Internal factors - The strengths and weaknesses internal to the organization. External factors - The opportunities and threats presented by the external environment. The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. Kimberly-Clark Corporation manufactures and markets a range of health and hygiene products. The Company is organized into three global business segments: Personal Care, Consumer Tissue and Business-to-Business. The Personal Care segment manufactures and markets disposable diapers, training and youth pants and swim pants; feminine and incontinence care products, and related products. The Consumer Tissue segment manufactures and markets facial and bathroom tissue, paper towels and napkins for household use; wet wipes, and related products. The Business-to-Business segment manufactures and markets facial and bathroom tissue, paper towels, wipers and napkins for away-from-home use; healthcare products such as surgical gowns, drapes, infection control products, sterilization wraps, disposable face masks and exam gloves, respiratory products and other disposable medical products; printing, premium business and correspondence papers; specialty and technical papers, and other products. |
Related Markets
- Consumer Goods & Retailing
- Consumer Goods & Retailing Company Reports
- Cosmetics & Personal Care
- Cosmetics & Personal Care Company Reports
