Google Inc. (Google) is focused on improving the ways people connect with information. The Company generates revenue primarily by delivering online advertising. The Company focuses on areas, such as search, advertising, operating systems and platforms, and enterprise. Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Network use its AdSense program to deliver relevant ads that generate revenue and enhance the user experience.
In February 2010, the Company acquired Aardvar and On2 Technologies, Inc. In May 2010, The Company acquired of AdMob, Inc. (AdMob). In August 2010, the Company acquired Slide, Inc. (Slide). In December 2010, the Company acquired Widevine Technologies, Inc. (Widevine). In April 2011, the Company acquired PushLife. In September 2011, the Company acquired Zagat.
The product Company Analysis from Aruvian’s R’search is a highly comprehensive research analysis on the particular company and its competitors. A company analysis includes a complete and comprehensive analysis of the selected company, an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.
Company analysis from Aruvians includes a history of the company chosen, a business segment analysis of the segments that particular company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. In general, every company profile includes two to three competitors of that company.
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