France Aerospace And Defense Industry: Porter’s Five Forces Analysis
Home to Dassault, Airbus, Eurocopter, Safran and many other leading companies in the aerospace and defense industry, France is one of the largest aerospace and defense industries in the world. Having an annual turnover of over 40 billion Euros, the French aerospace and defense industry is poised to witness substantial growth in the coming years.
Aruvian Research analyzes Brazil’s Aerospace And Defense Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.