The Directory of Top Computer Executives - East Edition (U.S.)


May 1, 2010
812 Pages - SKU: ACR2795735
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Increase your sales and marketing assets!

Since 1972, the Directory of Top Computer Executives has been the source that computer industry marketers turn to for up-to-date IT management information. The Directory gives you immediate access to more than 65,000 key decision makers at over 32,000 of the largest U.S. and Canadian IT organizations. Plus, over 1,200 new sites are added each year.

ACR recognizes that targeting your market is important, and our research staff also knows that the accuracy of information is a critical success factor. The Directory is kept as current as possible through the intense mail and telephone verification efforts of ACR's research staff.

Who Uses the Directory?

Sales managers: account representatives and sales managers will find the Directory an attractive and easy-to-use guide to IT shops in their territories.

Telemarketers. Accurate telephone numbers and contact names within many departments make the Directory a perfect telemarketing tool.

Market researchers and product planners. By putting the Directory to use within your market research department, you can quickly determine market potential and trends within a geographic region, by computer make or model, or within a specific industry.

Direct mail marketers. A most critical element of direct mail is getting your message to the right person with the individual's complete name, title, department, and address. Coupled with the Directory's accuracy, this means high deliverability and a higher readership for your message.

Listed executives. These professionals use the Directory to contact peers in similar shops and develop local roundtable groups.

The East Edition of the Directory represents Zip codes 01000 through 45999:

The Directory of Top Computer Executives is published in book and PDF format twice per year, in the Spring and Fall. The Spring issue is published in late-May; Fall is published in late-November. A “single issue” is either the Spring or Fall version of any geographic edition (i.e., Eastern U.S., Western U.S., Canada, etc.). A “one-year subscription” is two consecutive issues of the same geographic edition.

This publication is updated each Fall (November 15th) and Spring (May 15th).



Additional Information

Directory Contents

Target Your Marketing With Detailed Information

Because the Directory lists vital information for each listed installation, you can zero in on your best prospects. The availability of multiple target marketing methods will make your marketing program more efficient and effective.

  • Names and titles - complete names, titles, and department names of key decision makers: the top computer executives and managers who oversee operations, application programming, technical support, data communications, and microcomputers.


    • Contact information - company name, division or subsidiary name, complete mailing address, mail stops, and telephone numbers will make your direct mail campaigns and telemarketing efforts more successful than ever before.


    • Computer systems installed - the makes and models of the primary computer systems at each location plus the number of PCs deployed organization-wide, and if there is any UNIX, Windows NT, or ERP usage.

    IT group size - The number of IT employees is an accurate indicator of organization size.

    Industry classifications - each entry includes a classification code, identifying the company's primary industry. Industry classifications include:

    • Manufacturing & Service
    • Banking
    • Diversified Finance
    • Insurance
    • Retail
    • Transportation
    • Utilities
    • Education
    • Health Service
    • Federal Government
    • State/Provincial Government
    • Local Government
    • Other (Miscellaneous)

    Fortune, Forbes, and Information Week-ranked companies - particular attention is given to listings for the Fortune 1000, Forbes 500, and InformationWeek 500. ACR flags the headquarters' site only, but tracks all affiliated data centers. Although this information is not published in the book format of the Directory, it is used to create mail lists and electronic versions.

    Section 1: Geographic
    Section 2: Company Index
    Section 3: Industry Index

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