UK Television Production: Market insight report


March 1, 2012
36 Pages - SKU: APMI3865322
License type:
Countries covered: United Kingdom

What does this report contain?

In this report we review the UK television production industry. We quantify the market size, historical growth rates, segmentation patterns and levels of industry profitability while reviewing key factors behind these figures.

We also carry out an in-depth analysis of the relevant drivers of industry growth – in particular the macroeconomic environment and television industry revenue as well as spending patterns – setting out historical trends and forecasts. Our forecast for industry growth by segment is based on this analysis of historical trends and our understanding of growth drivers.

While many reports on the industry contain data and description, a critical objective for us in writing this report has been to prioritise our insights and conclusions

Why is it useful?

The UK television production industry has continued to grow through an uncertain economic period. The pace of change both in technology and business models looks likely to increase in the future in what is a significant export-earning industry for the UK.

We believe that, in order for those involved in the market to make the best decisions in this complex and changing environment, they need to have access to the best information and understanding of what are complex trends and drivers. The aim of this report is to provide this.

It is intended for production companies and broadcasters themselves, as well as investors, banks, analysts, consultants and other parties with interests in the sector.


UK television production market
Market definition
History
Programme genres
Customers
Market characteristics and trends
Market size and growth
In-house vs outsourced production
Independent production company revenue segmentation
Volume and price
International comparisons
Market drivers
Discussion of drivers
Macroeconomic drivers
TV viewing
Channel shares
Television Industry revenue
Competition to TV advertising from other media
Trend growth of subscription TV
BBC licence fee
Seasonality
Competitive landscape
Overview
Summary of leading operators
Forecasts
Macroeconomic drivers
TV production
Key forecast assumptions
About Apex Insight
LIST OF FIGURES
Public service broadcasters / hours broadcast by genre (2010)
UK TV industry: programme spending by customer / £m
Commercial multi-channel content spending by genre / £m
UK spending on television commissioning by type of channel / £m
UK spending on television commissioning split between in-house vs independents / £m
Independent production company revenue segmented by source / £m
Average programme cost per hour broadcast (main five PSB channels) / £’000
International comparisons of TV industry revenue per head / £ per year
UK GDP in current prices (money GDP), inflation (GDP deflator) and real GDP / % annual changes
UK Inflation: Consumer price index and GDP deflator / % annual change
UK population growth: historical and forecast / millions
UK GDP in current prices (money GDP), inflation (GDP deflator) population and real GDP per head / % annual changes
UK Household disposable income and retail sales / % annual change
Average daily hours of viewing (total TV)
Audience share by channel / %
UK TV industry revenue by type / £bn, % year on year change
Share of UK advertising spend by selected media / %
BBC licence fee (colour TV) / £ per year
Average daily viewing by month during 2011 / hours and minutes per person per day
UK television production estimated market revenue shares / £m
UK GDP in current prices (money GDP), inflation (GDP deflator) and real GDP / % annual changes. Historical and OBR Autumn 2011 forecast
UK Consumer Price Index and GDP deflator / % annual change. Historical and OBR Autumn 2011 forecast
UK household disposable income and retail sales / % annual change: historical and OBR Autumn 2011 forecast
UK spending on television commissioning by type of channel / £m

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