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Supermarkets in Poland - December 2005

The Apex Group
January 1, 2006
40 Pages - SKU: ODS1217859

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Countries covered: Poland

Supermarkets in Poland - 2006 provides a comprehensive overview of developments and trends in the Polish supermarket industry during the period 2001 to 2005. The objective of the report is to highlight the patterns of investment observed to date with a view to showing that the industry, as a whole, is still fragmented and that current trends strongly suggest that a further wave of supermarket investments can be expected during the course of the next five years.

In 2004, total retail sales in Poland reached £66.1 billion representing a growth of 7.5% on 2003. When measured in terms of Polish zlotys retail sales show positive year-on-year growth from 2002, suggesting that the predicted negative impact of the world recession on retailer operations in the country was not entirely supported.

The Polish supermarket industry, serving a population of 38 million consumers, has expanded considerably over the past five years and has developed in a country with a dualistic economic structure. Central to growth within the industry has been the rapid emergence of foreign retail outlets which, as of yet, do not account for the lion’s share of the market but have signalled their intentions to invest greater amounts with a view to consolidating their future positions. These developments have further defined and strengthened the Polish retail growth track through further foreign direct investment into the sector, which in turn has had a positive impact on the stimulation of domestic and foreign trade in both food and non-food goods.

Foreign retailers such as Tesco, Ahold, Geant and Carrefour, who already play dominant roles through Europe and internationally are planning to expand on their current investments in the region, and Poland features highly on the agenda. However, the concentration and increasing market share of larger retailers has not automatically resulted in the subsequent closure of as many small retail outlets as would possibly be expected. Much of this is due to the demographic structure of the country, and the fact that more than 40% of the population lives in small rural towns. The potential for more modern formats as well as distribution channels beyond urban areas has yet to be explored and developed.

The advantages associated with the larger modern outlet do not provide, on their own, a clear win strategy, since modern discount stores that offer significantly lower prices are the key to Polish consumers’ money and have proven to be the most popular form of outlet. The leading position in the retail market will ultimately be decided by the speed of investment, scale of expansion, the all-important price factor and adaptation of retail outlets to the populations of Poland’s less saturated rural economies.

1. Introduction

2. Definition

3. Executive Summary

4. Strategic Overview

5. Market Size

6. Market Sectors

6.1 Number of Outlets

6.2 Shares of Sales

6.3 Dominant Factors

6.3.1 Supply Chain Management

6.3.2 Location

6.3.3 Domestic Consolidation

6.3.4 Converging Trends

7. Market Share

8. Marketing & Advertising Activity

9. Corporate Overview

10. Key Players

10.1 Jeronimo Martins

10.1.1 Sales

10.2 Tesco Polska

10.2.1 Sales

10.3 Summary of the Top French Players

11. Consumer Profile

11.1 Preferences of Consumers Favouring Modern Outlets

11.2 Assessment of Results

11.3 Anti-globalisation protests

11.4 Consumer Paradox

11.5 Economic Expectations

12. Distribution

12.1 Expected Changes in Retail Trade

12.2 Expected changes at wholesale level

13. Market Forecasts

14. Sector Forecasts

14.1 Predictions for Modern Outlets in Retail Sales

15. Sources & Definitions

15.1 Exchange Rates

15.2 Reference Statistics & Prices

15.3 Abbreviations

15.4 Sources

15.5 Online Resources

15.6 Marketing Contacts

16. For Further Information

LIST OF TABLES

Table 1: Polish Retail Market Sales & Number of Outlets, 2000-2004

Table 2: Structure of Retail Sales, £ billions, 2000-2004

Table 3: Key Polish Grocery Market Shares by Store Type and number of outlets, 1999 versus 2004

Table 4: Net Income & Market Share of Key Grocery Retail Players in Poland in mln £, 2004.

Table 5: Total Sales Revenues of Key Grocery Retailers in Poland (£ millions), 2001-04

Table 6: Polish Market Indicators - GDP Growth & Unemployment, 2003-2007

Table 7: Forecast Retail Grocery Sales in Poland (£bn), 2005-2010

Table 8: Polish Grocery Retail Sector Forecasts - 1999-2010

Table 9: Share of Modern Retail Formats of Total Polish Retail Sales, 2002-2007

LIST OF FIGURES

Figure 1: Polish Retail Market Sales & Number of Outlets, 2000-2004

Figure 2: Structure of Polish Retail Sales by Product Type, 2000-2004

Figure 3: Grocery Stores in Poland by type, 2004

Figure 4: Number of Modern versus Traditional Outlets in, 1999 versus 2004

Figure 5: Share of Total Polish Retail Sales by Store Type, 1999-2004

Figure 6: Net Earnings and Market Share for Grocery Chains in Poland (£millions), 2004

Figure 7: Share of Polish Grocery Retail Marketing and Advertising by Media, 2004-2005

Figure 8: Positioning analysis of Key Players in the Polish Grocery Market (Average Growth rate versus market share), 2001-2004

Figure 9:Total Sales Revenues of Key Grocery Retailers in Poland (£ millions), 2001-04

Figure 10: Consumer Behaviour in Large Cities - Preferences on the Choice of Food Outlet in Poland, 2005

Figure 11: Polish Market Indicators - GDP Growth & Unemployment, 2003-2007

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Supermarkets in Poland - December 2005

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