South African Segment Report: LSM 1-10 Demographic Trend Analysis: 2007-2011


March 16, 2012
60 Pages - SKU: ANYX3825731
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: South Africa
This 60 page PowerPoint report provides a detailed geo-demographic profile and trend analysis (2007-2011) of the LSM segments 1-4, 5-7 and 8-10 of South Africa. The report examines the geo-demographic categories: Gender, Population Group, Age Group, Lifestage, Home Language, Education, Household Income, Personal Income, Province, and Community.

LSM (the Living Standards Measure) has become the most widely used marketing research tool in South Africa by measuring affluence and dividing the population into 10 groups, 10 (highest) to 1 (lowest). The consumer analysis is mostly based on an annual consumer survey among a nationally representative sample of between 20,000 and 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  
  • Who are LSM 1-4, 5-7 and 8-10? e.g. age, gender, affluence, life-stage, geographics
  • What are the geo-demographic Trends (2007-2011) for LSM 1-4, 5-7, and 8-10?
  • What are the important LSM trends that should be included in your business strategy?
    •  
Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • 60 page PowerPoint report with >100 charts, graphs, and tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page


1. SA Population Demographic Overview
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. The Living Standards Measure
2.1. Understanding LSM
2.2. LSM 1-10 Detailed (2011)
2.3. LSM Groups: LSM 1-10 (2011)
2.4. LSM Trends: LSM group distribution 2006-2011
3. Demographic Trends 2007 – 2011: LSM 1-4, LSM 5-7, and LSM 8-10
3.1. Gender Trends: Male Female
3.2. Population Group Trends: Black, Coloured, Indian, White
3.3. Age Group Trends : 16-24; 25-34; 35-49; 50+
3.4. Lifestage Trends: At home singles; Young Independent singles; Mature Singles; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
3.5. Home Language Trends: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
3.6. Education Trends: LSM 1-4, 5-7, 8-10: None, Some Primary School, Primary School Complete, Some High School, Matric, Technikon Dip/Degree, University Degree, Other Post Matric
3.7. Household Income Trends: R1 - R499, R500 - R999, R1000 - R1599, R1600 - R1999, R2000 - R2499 R2500 - R2999, R3000 - R3999, R4000 - R5999, R6000 - R7999, R8000 - R9999, R10000 - R11999 R12000 - R13999, R14000 - R15999, R16000 +
3.8. Personal Income Trends: R1 - R499, R500 - R999, R1000 - R1599, R1600 - R1999, R2000 - R2499, R2500 - R2999, R3000 - R3999, R4000 - R5999, R6000 - R7999, R8000 - R9999, R10000 - R11999, R12000 - R13999, R14000 - R15999, R16000 +, No Personal Income
3.9. Province Trends: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
3.10. Community Trends: Metropolitan; Cities, Large Town; Small Town, Large Village, Small Village, Settlement; Rural

More General Product Consumption reports by Analytix Business Intelligence

South African Segment Report: Mass Market - LSM 6 by Analytix Business Intelligence
This 91 page PowerPoint report examines the LSM 6 segment of South Africa and provides a comprehensive profile of the LSM 6 segment (mass market). ...
South African Segment Report: Emerging Market (LSM 7) by Analytix Business Intelligence
This 85 page PowerPoint report examines the LSM 7 segment of South Africa and provides a comprehensive profile of the LSM 7 segment (emerging market). ...
South Africa Segment Report: Bottom of the Pyramid (LSM 1-4) by Analytix Business Intelligence
This 81 page PowerPoint report examines the LSM 1-4 segment of South Africa and provides a comprehensive profile of the LSM 1-4 “Bottom-of-the-Pyramid” segments. In ...
South African Segment Report: Mass Market - LSM 5 by Analytix Business Intelligence
This 83 page Powerpoint report examines the LSM 5 segment of South Africa and provides a comprehensive profile of the LSM 5 segment (mass market). ...
See all reports like this >>

More South Africa General Product Consumption reports

Consumer Lifestyles in South Africa by Euromonitor International
Almost two decades after the dismantling of apartheid, South Africa continues to have one of the highest levels of income inequality in the world. For ...
South African Segment Report: Mass Market - LSM 6 by Analytix Business Intelligence
This 91 page PowerPoint report examines the LSM 6 segment of South Africa and provides a comprehensive profile of the LSM 6 segment (mass market). ...
South African Segment Report: Emerging Market (LSM 7) by Analytix Business Intelligence
This 85 page PowerPoint report examines the LSM 7 segment of South Africa and provides a comprehensive profile of the LSM 7 segment (emerging market). ...
South Africa Segment Report: Bottom of the Pyramid (LSM 1-4) by Analytix Business Intelligence
This 81 page PowerPoint report examines the LSM 1-4 segment of South Africa and provides a comprehensive profile of the LSM 1-4 “Bottom-of-the-Pyramid” segments. In ...
See all reports like this >>

More South Africa reports

D&B Country RiskLine Report: South Africa by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
South Africa Patent Mapping Report by Intellectual Property Exchange
Patent Mapping Charts. As of date, there are 2129 patents from South African companies active in the United States Patent and Trademark Office. This set ...
D&B Country Report: South Africa by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
2007 South Africa Industry & Market Outlook report by Barnes Reports
The 2007 South Africa Industry & Market Outlook report is the leading annual publication that describes over 100 major industries in South Africa and 500+ ...
See all reports like this >>

 

Research assistance

We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 

Related Markets


General Product Consumption Reports

 
 

Share this report


Other tasks

 
 

Join Alert Me now!

Receive bi-weekly email alerts on new market research

Sign up today!