This comprehensive report examines the South African Telecommunications Market: Historical Internet usage trends (past 5 years) and forecasts until 2014; Competitor analysis of key companies/brands in the market; Telecommunication market trends; Cellphone/Mobile, Landline at work, Landline at home, Internet (PC and Cellphone/Mobile) usage, Geo-demographic profile trends (2007-2011) and penetration by geo-demographics (2011).
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What is the historical Internet usage trends and forecasts until 2014?
- Who are the key players and brands in the market and how are they positioned?
- What are the important Cellphone, Landline and Internet user and market trends (2007-2011) that should be included in your business strategy?
- Who are the users (and non users) of Cellphones/Mobiles, Landline, and Internet? e.g. LSM, population group, home language, province, community
- What are users doing with their Cellphones/Mobiles and Computers? E.g. Cellphone/Mobile activities, Internet activities
It provides a comprehensive user profile of the telecommunications sector, namely Cellphone/Mobile, Landline at home, Landline at work, and Internet. It examines in detail the various telecommunications sub-sectors, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with local consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 90 page report with 100+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page