South African Country Report: Telecommunications Market


May 23, 2012
90 Pages - SKU: ANYX3904646
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: South Africa
This comprehensive report examines the South African Telecommunications Market: Historical Internet usage trends (past 5 years) and forecasts until 2014; Competitor analysis of key companies/brands in the market; Telecommunication market trends; Cellphone/Mobile, Landline at work, Landline at home, Internet (PC and Cellphone/Mobile) usage, Geo-demographic profile trends (2007-2011) and penetration by geo-demographics (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:
  • What is the historical Internet usage trends and forecasts until 2014?
  • Who are the key players and brands in the market and how are they positioned?
  • What are the important Cellphone, Landline and Internet user and market trends (2007-2011) that should be included in your business strategy?
  • Who are the users (and non users) of Cellphones/Mobiles, Landline, and Internet? e.g. LSM, population group, home language, province, community
  • What are users doing with their Cellphones/Mobiles and Computers? E.g. Cellphone/Mobile activities, Internet activities
It provides a comprehensive user profile of the telecommunications sector, namely Cellphone/Mobile, Landline at home, Landline at work, and Internet. It examines in detail the various telecommunications sub-sectors, making it a vital reference report for anyone wanting to understand this segment of the market.  

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with local consumer/market trends
  • Historical sales (past 5 years) and sales forecasts until 2014
  • Includes a detailed competitor analysis and brand positioning
  • 90 page report with 100+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 


1. South African Population Demographics Overview:
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Historical Sales And Forecasts
2.1. Main Fixed Telephone Line Subscribers (2003 – 2014): Main Telephone Lines In Service (Thousands of Subscribers)
2.2. Internet Usage (2003 – 2014): Internet Users (Thousands Of Subscribers)
2.3 Internet Usage (2003 – 2014): Internet Users per 100 population
2.4. Broadband Subscribers (2003 – 2014): Broadband Internet Subscribers (Thousands Of Subscribers)
2.5. Cellphone/Mobile Phone Subscribers (2003 – 2014): Cell Phone Subscribers (Thousands Of Subscribers)
2.6. 3G Subscribers (2005 – 2014): Number Of 3G Phone Subscribers (Thousands Of Subscribers)
3. Company Analysis
3.1. Company Analysis: Telkom.
3.2. Company Analysis: Neotel.
3.3. Company Analysis: Vodacom.
3.4. Company Analysis: MTN.
3.5. Company Analysis: Cell C.
3.6. Company Analysis: Virgin Mobile.
3.7. Company Analysis: 8.ta.
4. South African Telecommunication Market Trends
5. The South African Telecommunications Market Overview: 2005 – 2011
5.1. The South African Telecommunications Market (2005-2011): Personally Own, Rent Or Have A Cellphone/Mobile, Internet (Access Past 4 Weeks), Landline At Home, Landline At Work, Computers/ Laptops In Household
South Africa Cellphones/Mobiles
6.1. Cellphone/Mobile Ownership (2005-2011)
6.2. Number Of Cellphones/Mobiles In Household (2005-2011)
6.3. Cellular/Mobile Network Provider (2005-2011): Vodacom, MTN, Cell C, Virgin Mobile
6.4. Cellphone/Mobile Payment Mechanism (2005-2011): Contract, Prepaid, Top Up
6.5. Top 6 Makes Of Cellphone/Mobile (2008-2011): Nokia, Samsung, Motorola, Sony Ericsson, Blackberry and LG
6.6. Cellphone/Mobile: Business vs. Private (2005-2011)
6.7. Cellphone/Mobile Usage Trends (2007-2011): LSM Profile: LSM 1-4, LSM 5, LSM 6, LSM 7, LSM 8, LSM 9, LSM 10.
6.8. Cellphone/Mobile Usage Trends (2007-2011): Population Profile: Black, White, Coloured, Indian
6.9. Cellphone/Mobile Usage Trends (2007-2011): Home Language Profile: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
6.10. Cellphone/Mobile Usage Trends (2007-2011): Province Profile: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
6.11. Cellphone/Mobile Usage Trends (2007-2011): Community Profile: Metropolitan Area, Cities & Large Towns, Small Towns & Villages, Settlements & Rural
6.12. Cellphone/Mobile Penetration (2011): LSM: LSM 1-4, LSM 5-6, LSM 7-8, LSM 9-10.
6.13. Cellphone/Mobile Penetration (2011): Population Group: Black, White, Coloured, Indian
6.14. Cellphone/Mobile Penetration (2011): Home Language: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
6.15. Cellphone/Mobile Penetration (2011): Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
6.16. Cellphone/Mobile Penetration (2011): Community: Metropolitan Area, City, Large Town, Small Town, Large Village, Small Village, Settlements, Rural
7. South Africa Landline: At Home
7.1. Landline At Home (2005-2011)
7.2. Landline At Home Trends (2007-2011): LSM Profile: LSM 1-4, LSM 5, LSM 6, LSM 7, LSM 8, LSM 9, LSM 10.
7.3. Landline At Home Trends (2007-2011): Population Profile : Black, White, Coloured, Indian
7.4. Landline At Home Trends (2007-2011): Home Language Profile : Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
7.5. Landline At Home Trends (2007-2011): Province Profile : Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.6 . Landline At Home Trends (2007-2011): Community Profile: Metropolitan Area, Cities & Large Towns, Small Towns & Villages, Settlements & Rural
7.7. Landline At Home Penetration (2011): LSM: LSM 1-4, LSM 5-6, LSM 7-8, LSM 9-10
7.8. Landline At Home Penetration (2011): Population: Black, White, Coloured, Indian
7.9. Landline At Home Penetration (2011): Home Language: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
7.10. Landline At Home Penetration (2011): Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.11. Landline At Home Penetration (2011): Community: Metropolitan Area, Cities & Large Towns, Small Towns & Villages, Settlements & Rural
8. South Africa Landline: At Work
8.1. Landline At Work (2005-2011)
8.2. Landline At Work Trends (2007-2011): LSM Profile: LSM 1-4, LSM 5, LSM 6, LSM 7, LSM 8, LSM 9, LSM 10.
8.3 . Landline At Work Trends (2007-2011): Population Profile: Black, White, Coloured, Indian
8.4 . Landline At Work Trends (2007-2011): Home Language Profile: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
8.5 . Landline At Work Trends (2007-2011): Province Profile: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
8.6 . Landline At Work Trends (2007-2011): Community Profile: Metropolitan Area, Cities & Large Towns, Small Towns & Villages, Settlements & Rural
8.7. Landline At Work Penetration (2011): LSM: LSM 1-4, LSM 5-6, LSM 7-8, LSM 9-10
8.8 . Landline At Work Penetration (2011): Population: Black, White, Coloured, Indian
8.9 . Landline At Work Penetration (2011): Home Language: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
8.10. Landline At Work Penetration (2011): Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
8.11. Landline At Work Penetration (2011): Community: Metropolitan Area; Cities & Large Towns; Small Towns & Villages; Settlements & Rural
9. South Africa Internet
9.1. Computer/Laptop In Household (2005-2011)
9.2 . Access To The Internet Past 7 Days (2005-2011)
9.3. Internet Usage (2011): Past 12 Months, Past 4 Weeks, Past 7 Days, Yesterday, Personally send/receive an email in the Past 4 weeks, Made Purchase In Past 12 Months, Made Booking In Past 12 Months
9.4. Internet Access: (2011): At Educational Institutions, At Home, Internet Café, At the Office, Elsewhere
9.5. Type Of Internet Connection: Dial-Up, ADSL, Wireless, Via a Cellphone, Mobile Internet, No Internet Access at Home
9.6. Computer & Cellphone Internet Activities: Search, E-Mail, Social Networking, Banking, Chat, Instant Messaging, Games, Read/Access Current News, Reading a Newspaper, Directory Services, Music Downloads, Shopping, Download A Podcast, Listen to Radio Online, Share Trading, Dating
9.7. Internet User Trends (2007-2011): LSM Profile: LSM 1-4, LSM 5, LSM 6, LSM 7, LSM 8, LSM 9, LSM 10.
9.8. Internet User Trends Trends (2007-2011): Population Profile: Black, White, Coloured, Indian
9.9. Internet User Trends Trends (2007-2011): Home Language Profile: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
9.10. Internet User Trends Trends (2007-2011): Province Profile: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
9.11. Internet User Trends Trends (2007-2011): Community Profile: Metropolitan Area, Cities & Large Towns, Small Towns & Villages, Settlements & Rural
9.12. Internet Penetration (Access Past 7 Days, 2011): LSM: LSM 1-4, LSM 5, LSM 6, LSM 7, LSM 8, LSM 9, LSM 10.
9.13. Internet Penetration (Access Past 7 Days, 2011): Population: Black, White, Coloured, Indian
9.14. Internet Penetration (Access Past 7 Days, 2011): Home Language: Afrikaans, English, Zulu, Xhosa, North Sotho, South Sotho, Tswana, Tsonga, Venda, Swazi, Ndebele, Other
9.15. Internet Penetration (Access Past 7 Days, 2011): Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
9.16. Internet Penetration (Access Past 7 Days, 2011): Community: Metropolitan Area, City, Large Town, Small Town, Large Village, Small Village, Settlements, Rural

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