South African Country Report: Telecommunications Market

This comprehensive report examines the South African Telecommunications Market: historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

• What are the historical market sales and forecasts for the next 5 years?
• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) in the market?
• Frequency of usage?

It provides a comprehensive consumer profile of the telecommunications sector. The focus of the report is on the following:

• Cellphone
• Landline at home
• Landline at work
• Internet

It examines in detail the various telecommunications sub-sectors usage by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?

• The report focuses on consumer-based intelligence - the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• Historical sales (past 5 years) and sales forecasts until 2014
• Includes a detailed competitor analysis and brand positioning
• 70 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page