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South African Country Report: Internet User Profile

Analytix Business Intelligence
September 29, 2011
76 Pages - SKU: ANYX6586354

Abstract Table of Contents Search inside this report Related Reports

Countries covered: South Africa

This comprehensive report examines the South African Internet Usage segment: historical internet users (past 5 years), forecasts until 2014, global and local consumer/market trends, internet research on key players in the industry, detailed consumer geo-demographic profiling.

Some of the key questions the report will help you to answer are:

What are the historical market usage and forecasts for the next 5 years?
Who are the key players in the market and how are they positioned?
What are the important consumer and market trends that should be included in your business strategy?
Who are the users (and non users) of internet? e.g. age, gender, affluence, life-stage, geographics
What are the activities consumers are engaging in?
Who are the users and non-users of internet among the different LSM household groups?

It provides a comprehensive consumer profile of the entire Internet Usage in South Africa segment (minimum category sample = 6776 consumers).

It examines in detail the demographics, LSM household groups, and internet activities engaged in by the Internet usage segment, making it a vital reference report for anyone wanting to understand this segment of the market.

1. South African Population Demographics Overview: 1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners; 1.2. SA Province Overview (2011): GDP Contribution And Population Size; 1.3. SA Age Estimate (2011): South African Population Age Distribution; 1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Historical Users And Forecasts: 2.1. Internet Users In South Africa (2003-2014): Internet Users In South Africa (‘000); 2.2. Internet Users In South Africa (2003-2014): Internet Users Per 100 Population In South Africa 2.3. Broadband Internet Users In South Africa (2003-2014): Broadband Internet Subscribers In South Africa (‘000); 2.4. Number Of 3G Subscribers In South Africa (2003-2014): Number Of 3G Phone Subscribers (‘000)
3. South African Internet, African And Global Internet Usage Trends: 3.1. Top 10 Websites Most Viewed (2011): South Africa vs. Global; 3.2. Search Engines Optimization: What Is SEO And Top 10 Optimization Tips; 3.3. Internet Usage Statistics (2000 - 2011): Internet Usage And Population Statistics in South Africa; Internet Users And Population Statistics for Africa; 3.4. Internet Usage Statistics Africa (2011): Africa Top Internet Countries; 3.5. Internet Usage Statistics (2011): Global vs. Africa
4. South African Internet Connectivity: 4.1. Internet Connectivity In South Africa; 4.2. Top ISP Providers In South Africa
5. Competitor Analysis: 5.1. Telkom; 5.2. MWeb; 5.3. Internet Solutions
6. South African Internet Access And Usage: 6.1. Computer (Laptop and/or Desktop) In Household: 2007- 2010; 6.2. Internet Accessed Past 12 Months: 2007 - 2010; 6.3. Internet Accessed Past 4 Weeks: 2005 - 2010; 6.4. Internet Accessed Past 7 Days: 2005 - 2010; 6.5. Internet Accessed Yesterday: 2005 - 2010; 6.6. Average Annual Internet Subscription Spend: 2005/2006; 6.7. Internet Access (2010): Access To Internet At Home; Internet Connection At Home; Location Of Internet Access; 6.8. Internet Usage (2010): Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months
7. Internet Usage And Activities: 7.1. Internet Usage Top Activities (2010): Top Activities Of Internet Users Who Accessed The Internet At Least Once A Month; 7.2. Email Frequency (2010): Frequency Of Email By Internet Users Who Accessed The Internet At Least Once A Month; 7.3. Surf/Access Internet Frequency (2010): Frequency Surf/Access By Internet Users Who Accessed The Internet At Least Once A Month; 7.4. Search Engines Used (2010): Search Engines Used By Internet Users Who Accessed The Internet At Least Once A Month; 7.5. Internet Usage Activities (2007- 2010): Top 5 Internet Activities; 7.6. Made A Purchase Via The Internet (2007- 2010): In The Past 12 Months; 7.7. Made A Booking Via The Internet (2007- 2010): In The Past 12 Months; 7.8. Sent/ Received An E-mail In The Past 4 Weeks: 2005 - 2010
8. Demographic Profile And Internet Penetration: Internet Access Past 7 Days (2010): 8.1. Gender: Male; Female; 8.2. Age: 15-19; 20-24; 25-34; 35-44; 45-49; 50-54; 55-64; 60+; 8.3. Life-stage: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents; 8.4. LSM: LSM 1-4; LSM 5-6; LSM 7-8; LSM 9-10; 8.4. Population Group: Black; White; Coloured; Indian; 8.5. Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West; 8.6. Home Language: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele; 8.7. Community: Rural; Settlement; Small Village; Large Village; Small Town; Large Town; City; Metropolitan; 8.8. Work Status: Unemployed; Employed; Retired; Student; Housewife; Part Time; Full Time; 8.9. Education Status: None; Some Primary School; Primary School Complete; Some High School; Matric; Technikon Diploma Or Degree; University Degree; Other Post Matric; 8.10. Monthly Household Income: Up To R799; R800-R1399; R1400-R2499; R2500-R4999; R5000-R7999; R8000-R10999; R11000-R19999; R20000+
9. Internet Access And Usage By LSM (2010): 9.1. Internet Access Past 7 Days LSM 1-6: At Home; 9.2. Internet Access LSM 7- 8: Accessed In Past 7 Days; Place From Which It Is Accessed; Type of Internet Connection at home; 9.3. Internet Usage LSM 7- 8: Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months; 9.4. Internet Access LSM 9-10: Accessed In Past 7 Days; Place From Which It Is Accessed; Type of Internet Connection at home; 9.5. Internet Usage LSM 9-10: Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months

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