South African Country Report: Internet User Profile

This comprehensive report examines the South African Internet Usage segment: historical internet users (past 5 years), forecasts until 2014, global and local consumer/market trends, internet research on key players in the industry, detailed consumer geo-demographic profiling.

Some of the key questions the report will help you to answer are:  

• What are the historical market usage and forecasts for the next 5 years?
• Who are the key players in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) of internet? e.g. age, gender, affluence, life-stage, geographics
• What are the activities consumers are engaging in?
• Who are the users and non-users of internet among the different LSM household groups?

It provides a comprehensive consumer profile of the entire Internet Usage in South Africa segment (minimum category sample = 6776 consumers).

It examines in detail the demographics, LSM household groups, and internet activities engaged in by the Internet usage segment, making it a vital reference report for anyone wanting  to understand this segment of the market.