South African Brand Report: Consumers of Vitamins and Supplemements

This comprehensive report examines the South African vitamin & supplement segment: Historical market sales (past 5 years), Sales forecasts until 2014, Global and local consumer/market trends, Geo-demographic trends (2007-2011) among users of vitamin and supplements, Competitor analysis of key brands in the segment, Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and Media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  

• What are the historical market sales and forecasts until 2014?
• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users of vitamins and supplements? What are geo-demographic trends among users e.g. age, gender, affluence, life-stage, geo-demographics
• How do you engage with them? e.g. lifestyle, cellphone, internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the entire vitamin & supplement segment (minimum category sample = 3631 consumers), as well as a detailed segmentation by brand, namely: Berocca; Bioplus; Bio-Strath; Cal-C-Vita; Caltrate; Centrum; Herbex; Natures Health; Scott’s Emulsion; Spirulina; Supradyn; Turbovite; Vital.

Additional brands that are included in the market trends and geo-demographic trends analysis of vitamin & supplement users: Bettaway; Natura; Dynamisan; Ensure and USN.

It examines in detail the demographics, lifestyle, media consumption and cell phone and Internet usage of  the vitamin & supplement segment by brand, making it a vital reference report for anyone wanting  to understand this segment of the market.  

Why purchase this market research reports?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
• Historical sales (past 5 years) and sales forecasts until 2014
• Includes a detailed competitor analysis and brand positioning
• 91 page report with 100+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page