This comprehensive report examines the South African consumers of energy drinks: historical market sales (past 5 years), sales forecasts until 2014, local and global market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
What are the historical market sales and forecasts until 2014 for the soft drinks market?
Who are the key players and brands in the market and how are they positioned?
What are the important consumer and market trends that should be included in your business strategy?
Who are the users (and non users) of energy drink consumption? e.g. age, gender, affluence, life-stage, geographics
How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire energy drink category (minimum category sample = 4 445 consumers), as well as a detailed segmentation by brand, namely: Bioplus; Power Play; Red Bull.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the energy drink category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
The report focuses on consumer-based intelligence – the most valuable brand asset
Historical sales (past 5 years) and sales forecasts until 2014, with local and global market trends.
Includes a detailed competitor analysis and brand positioning
79 page report with 70+ charts, graphs, tables
Salient points and key insights are highlighted and summarised in comment boxes on each page