South African Brand Report: Consumers of Cough, Cold and Flu Remedies

This comprehensive report examines the South African cough, cold and flu remedy segment: Historical market sales (past 5 years), Sales forecasts until 2014, Local consumer/market trends (2009-2011), Competitor analysis of key brands in the segment, Detailed consumer geo-demographic profiling, Cellphone, Internet, Lifestyle and Media Consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  

• What are the historical market sales and forecasts until 2014?
• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) of cough, cold and flu remedies? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, internet, sports, music interests
• What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the entire cough, cold and flu remedy segment (minimum category sample = 9513 consumers) in 2011, as well as a detailed segmentation by brand, namely: Advil CS; Alcophyllex; Benylin; Borstol; Chamberlain’s; Corenza C; LCC; Lennon; Med-Lemon; Vicks; Woods.

Additional brands that are included in the market trends and geo-demographic trends analysis of Cough, Cold and Flu remedies are Bronchoped, Dilinct, Grippon, and Solphyllex.

It examines in detail the demographics, lifestyle, media consumption and cell phone and Internet usage of  the cough, cold and flu remedy segment by brand, making it a vital reference report for anyone wanting  to understand this segment of the market.

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• 83 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page