This report examines the 18-25 year-old young adult segment of the South African market and is mostly based on an annual consumer survey among a nationally representative sample of 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
Who are 18-25 year-olds? e.g. age, gender, affluence, life-stage, geographics
How do you engage with them? e.g. lifestyle, internet, sports, music interests
What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
What are the important consumer trends that should be included in your business strategy?
It provides a comprehensive profile of the entire 18-25 year-old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand this segment of the market.
Why purchase this market research report?
The report focuses on consumer-based intelligence - the most valuable brand asset
Provides a comprehensive analysis of the “big picture” with consumer/market trends
81 page report with 100+ charts, graphs, tables
Salient points and key insights are highlighted and summarised in comment boxes on each page