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South Africa Segment Report: Young Adult Segment 18-25 Years

81 Pages Analytix Business Intelligence October 10, 2011 SKU: ANYX6640773

This report examines the 18-25 year-old young adult segment of the South African market and is mostly based on an annual consumer survey among a nationally representative sample of 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.  

Some of the key questions the report will help you to answer are:  
  • Who are 18-25 year-olds? e.g. age, gender, affluence, life-stage, geographics
  • How do you engage with them? e.g. lifestyle, internet, sports, music interests
  • What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
  • What are the important consumer trends that should be included in your business strategy?
It provides a comprehensive profile of the entire 18-25 year-old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand this segment of the market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence - the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with consumer/market trends
  • 81 page report with 100+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page

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South Africa Segment Report: Young Adult Segment 18-25 Years

Analytix Business Intelligence
October 10, 2011

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