South Africa Segment Report: Wealthy (LSM 10)

This report examines the LSM 10 (affluent) segment of the South African - LSM (the Living Standards Measure) has become the most widely used marketing research tool in South Africa. It is a measure of affluence and divides the population into 10 groups, 10 (highest) to 1 (lowest).

The consumer analysis is mostly based on an annual consumer survey among a nationally representative sample of 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.  

Some of the key questions the report will help you to answer are:  

• Who are LSM 10? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. Online media, TV, radio, newspapers, magazines
• What are the important consumer trends that should be included in your business strategy?

It provides a comprehensive profile of the entire LSM 10 segment, as well as a detailed segmentation according to gender and age (15-24, 25-34, 35-49, 50+) making it the perfect reference report for anyone who wants to understand this segment of the market.

Why purchase this market research report?  

• The report focuses on consumer-based intelligence - the most valuable brand asset
• Provides a comprehensive analysis of the "big picture" with consumer/market trends
• 83 page report with 100+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page