Market Research Logo

South Africa Segment Report: Wealthy (LSM 10)

83 Pages Analytix Business Intelligence February 16, 2012 SKU: ANYX6820806

This report examines the LSM 10 (affluent) segment of the South African – LSM (the Living Standards Measure) has become the most widely used marketing research tool in South Africa. It is a measure of affluence and divides the population into 10 groups, 10 (highest) to 1 (lowest).

The consumer analysis is mostly based on an annual consumer survey among a nationally representative sample of 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.  

Some of the key questions the report will help you to answer are:  
  • Who are LSM 10? e.g. age, gender, affluence, life-stage, geographics
  • How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
  • What media do you use to communicate to them? e.g. Online media, TV, radio, newspapers, magazines
  • What are the important consumer trends that should be included in your business strategy?
It provides a comprehensive profile of the entire LSM 10 segment, as well as a detailed segmentation according to gender and age (15-24, 25-34, 35-49, 50+) making it the perfect reference report for anyone who wants to understand this segment of the market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with consumer/market trends
  • 83 page report with 100+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page

Show Full Description

Show Table of Contents

South Africa Segment Report: Wealthy (LSM 10)

Analytix Business Intelligence
February 16, 2012

Search inside this report

Pricing & Delivery

Online Download
Global Site License

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report