This report examines the LSM 5 (mass market) segment of the South African - LSM (the Living Standards Measure) has become the most widely used marketing research tool in South Africa. It is a measure of affluence and divides the population into 10 groups, 10 (highest) to 1 (lowest).
The consumer analysis is mostly based on an annual consumer survey among a nationally representative sample of between 20,000 and 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- Who are LSM 5? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
- What are the important consumer trends that should be included in your business strategy?
It provides a comprehensive profile of the entire LSM 5 segment, as well as a detailed segmentation according to gender and age (16-24, 25-34, 35-49, 50+) making it the perfect reference report for anyone who wants to understand this segment of the market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence - the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with consumer/market trends
- 93 page report with 120+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
