This report examines the LSM 5 (mass market) segment of the South African - LSM (the Living Standards Measure) has become the most widely used marketing research tool in South Africa. It is a measure of affluence and divides the population into 10 groups, 10 (highest) to 1 (lowest).
The consumer analysis is mostly based on an annual consumer survey among a nationally representative sample of between 20,000 and 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
Who are LSM 5? e.g. age, gender, affluence, life-stage, geographics
How do you engage with them? e.g. lifestyle, internet, sports, music interests
What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
What are the important consumer trends that should be included in your business strategy?
It provides a comprehensive profile of the entire LSM 5 segment, as well as a detailed segmentation according to gender and age (16-24, 25-34, 35-49, 50+) making it the perfect reference report for anyone who wants to understand this segment of the market.
Why purchase this market research report?
The report focuses on consumer-based intelligence - the most valuable brand asset
Provides a comprehensive analysis of the “big picture” with consumer/market trends
93 page report with 120+ charts, graphs, tables
Salient points and key insights are highlighted and summarised in comment boxes on each page
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