South Africa Country Report: Internet User Profile


April 24, 2012
82 Pages - SKU: ANYX3869513
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: South Africa, Africa
This comprehensive report examines the South African Internet User segment: historical Internet users and forecasts until 2014; South African, African and global Internet usage trends; South African Internet access and usage (2007-2010); Internet usage and activities (cellphone; pc); Internet user and non-user profile; Internet access and usage by LSM group (LSM 1-4, 5-6, 7-8, 9-10).

Some of the key questions the report will help you to answer are:  
  • What are the historical Internet user trends and forecasts until 2014?
  • What are Internet penetration trends in South Africa, Africa and globally?
  • Who are the users (and non-users) of the Internet? e.g. age, gender, affluence, lifestage, geographics
  • What are important demographic trends (2007-2011) of Internet users that should be included in your business strategy?
  • What are the Internet activities via cellphone and pc South Africans are engaging in?
  • Who are the users and non-users of the Internet among the different LSM household groups?
It provides a comprehensive consumer profile of the entire Internet Usage segment in South Africa (minimum category sample = 7 439 Internet users past 7 days)

It examines in detail the demographics, LSM household groups, and Internet activities (cellphone and pc) engaged in by the Internet user segment, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with local and global Internet user trends
  • Historical Internet user and forecasts until 2014
  • 82 page report with >100 charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 


1. South African Population Demographics Overview:
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Historical Users And Forecasts:
2.1. Internet Users In South Africa (2003-2014): Internet Users In South Africa (‘000)
2.2. Internet Users In South Africa (2003-2014): Internet Users Per 100 Population In South Africa 2.3. Broadband Internet Users In South Africa (2003-2014): Broadband Internet Subscribers In South Africa (‘000)
2.4. Number Of 3G Subscribers In South Africa (2003-2014): Number Of 3G Phone Subscribers (‘000)
3. South African, African and Global Internet Usage Trends:
3.1. Top 10 Websites Most Viewed (2011): South Africa vs. Global
3.2. Search Engines Optimization: What Is SEO And Top 10 Optimization Tips
3.3. Internet Usage Statistics (2000 – 2011): Internet Usage And Population Statistics in South Africa; Internet Users And Population Statistics for Africa
3.4. Internet Usage Statistics Africa (2011): Africa Top Internet Countries
3.5. Internet Usage Statistics (2011): Global vs. Africa
4. South African Internet Connectivity
4.1. Internet Connectivity In South Africa
4.2. Top ISP Providers In South Africa
4.3. Telkom
4.4. MWEB
4.5. Internet Solutions
5. South African Internet Access And Usage: 2007-2011
5.1. Computer (Laptop and/or Desktop) In Household: 2007- 2011
5.2. Internet Accessed Past 12 Months: 2007 - 2011
5.3. Internet Accessed Past 4 Weeks: 2005 - 2011
5.4. Internet Accessed Past 7 Days: 2005 - 2011
5.5. Internet Accessed Yesterday: 2005 - 2011
5.6. Internet Access (2011): Access To Internet At Home; Internet Connection At Home; Location Of Internet Access
5.7. Type of Internet Connection (2011): Dial-Up; ADSL; Wireless, Via a Cellphone; Mobile Internet; No Internet access at home
5.8. Internet Usage (2011): Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months
6. Internet Usage and Activities
6.1. PC & Cellphone Internet Activities (2011): PC & Cellphone Internet activities of Internet User who had access the Internet in the past 12 months
6.2. Top 5 Internet Activities (2007- 2011): Top 5 Internet Activities
6.3. Made A Purchase Via The Internet (2007- 2011): In The Past 12 Months
6.4. Made A Booking Via The Internet (2007- 2011): In The Past 12 Months
6.5. Sent/ Received An E-mail In The Past 4 Weeks: 2007 - 2011
7. Demographic Trends among Internet Users: 2007-2011
7.1. Gender profile of Internet users past 7 days (2007-2011): Male, Female
7.2. Age profile of Internet users past 7 days (2007-2011): 16-19; 20-24, 25-29, 30-39,40-49, 50-59, 60+
7.3. LSM profile of Internet users past 7 days (2007-2011): 1-4; 5; 6; 7; 8; 9; 10
8. Demographic Profile and Internet Penetration: Internet Access Past 7 Days (2011)
8.1. Gender: Male; Female
8.2. Age: 15-19; 20-24; 25-34; 35-44; 45-49; 50-54; 55-64; 60+
8.3. Lifestage: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents
8.4. LSM: LSM 1-4; LSM 5; LSM 6; LSM 7; LSM 8; LSM 9; LSM 10
8.5. Population Group: Black; White; Coloured; Indian
8.6. Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
8.7. Home Language: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho;
Tswana; Tsonga; Venda; Swazi; Ndebele
8.8. Community: Rural; Settlement; Small Village; Large Village; Small Town; Large Town; City; Metropolitan
8.9. Work Status: Unemployed; Employed; Retired; Student; Housewife; Part Time; Full Time
8.10. Education Status: None; Some Primary School; Primary School Complete; Some High School; Matric; Technikon Diploma Or Degree; University Degree; Other Post Matric
8.11. Household Income: Up To R799; R800-R1399; R1400-R2499; R2500-R4999; R5000-R7999; R8000-R10999; R11000-R19999; R20000+
9. Internet Access and Usage By LSM (2011)
9.1. Internet Access (Past 7 Days) LSM 1-4
9.2. Internet Access and Usage LSM 5-6: Accessed Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months
9.3. Location of Internet Access: LSM 5-6
9.4. Type of Internet Connection at home: LSM 5-6 Internet Access LSM 7- 8: Accessed In Past 7 Days; Place From Which It Is Accessed; Type of Internet Connection at home
9.5. Internet Access and Usage LSM 7- 8: Accessed Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months
9.6. Location of Internet Access: LSM 7-8
9.7. Type of Internet Connection at home: LSM 7-8
9.8. Internet Usage LSM 9-10: Accessed Past 12 Months; Past 4 Weeks; Past 7 Days; Yesterday; Sent Email Past 4 Weeks; Made Internet Purchase Past 12 Months; Made Internet Booking Past 12 Months
9.9. Location of Internet Access: LSM 9-10
9.10. Type of Internet Connection at home: LSM 9-10

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