South Africa Country Report: Internet User Profile

This comprehensive report examines the South African Internet User segment: historical Internet users and forecasts until 2014; South African, African and global Internet usage trends; South African Internet access and usage (2007-2010); Internet usage and activities (cellphone; pc); Internet user and non-user profile; Internet access and usage by LSM group (LSM 1-4, 5-6, 7-8, 9-10).

Some of the key questions the report will help you to answer are:  

• What are the historical Internet user trends and forecasts until 2014?
• What are Internet penetration trends in South Africa, Africa and globally?
• Who are the users (and non-users) of the Internet? e.g. age, gender, affluence, lifestage, geographics
• What are important demographic trends (2007-2011) of Internet users that should be included in your business strategy?
• What are the Internet activities via cellphone and pc South Africans are engaging in?
• Who are the users and non-users of the Internet among the different LSM household groups?

It provides a comprehensive consumer profile of the entire Internet Usage segment in South Africa (minimum category sample = 7 439 Internet users past 7 days)

It examines in detail the demographics, LSM household groups, and Internet activities (cellphone and pc) engaged in by the Internet user segment, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local and global Internet user trends
• Historical Internet user and forecasts until 2014
• 82 page report with >100 charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page