South Africa Country Report: Internet and Cellphone/Mobile Banking Report


June 18, 2012
95 Pages - SKU: ANYX3955035
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: South Africa
This comprehensive report examines the South African Internet and Cellphone/Mobile Banking market: Bank customer trend (2009-2011); Internet and Cellphone Banking user forecasts for 2012-2016; Geo-demographic profile of bank customers; Internet & Mobile access trends (2009-2011) by bank; Internet & Cellphone/Mobile banking trends (2009-2011) by bank; Detailed geo-demographic profile of Internet & Cellphone/Mobile banking users by bank; Internet activities among Internet & Cellphone/Mobile banking users (2011).

The consumer analysis is based on the annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation. In addition, the sections on Internet activities are based on ROOTS (2010), a comprehensive national survey among 23,055 people conducted by Caxton Publishers.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
  • What are the important South African market and consumer trends (2009-2011) that should be included in your business strategy? Who are the leading banks regarding Internet and Cellphone/Mobile banking?
  • Who are the customers of the five main South Africa banks i.e. ABSA, Capitec, FNB, Nedbank, and Standard Bank? e.g. age, gender, affluence, life-stage, geographics
  • What are important Internet and Cellphone/Mobile banking trends (2009-2011) in South Africa? What are the mobile and Internet banking user forecasts for 2012-2016?
  • Which channels do bank customers use to access their bank account (2009-2011)?
  • Who are the users of Internet and Cellphone/Mobile banking of the five main South African Banks? e.g. age, gender, affluence, life-stage, geographics
  • What are Internet and Cellphone/Mobile activities South African Internet and/or Cellphone/Mobile banking users are engaging in?
It provides a comprehensive user profile of the Internet and Cellphone/Mobile banking category (minimum category sample n = 2 317 Internet banking users; n = 1 486 Cellphone/Mobile banking users).

It examines in detail the geo-demographics, Internet and Cellphone/Mobile penetration, Internet and Cellphone/Mobile trends (2009-2011) as well as the Internet and Cellphone activities among Internet and Cellphone/Mobile banking users making it a vital reference report for anyone wanting to understand this segment of the market.

WHY PURCHASE THIS MARKET RESEARCH REPORT?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
  • Historical (2007-2011) market trends and user forecasts (2012-2016) and geo-demographic user trends
  • Detailed reports filled with insights, charts, graphs and tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 


1. South African Population Demographics Overview
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Survey Methodology
3. Bank Customer Trend (2009-2011)
3.1. Bank Customer Trend among 5 main South African Banks: ABSA, Capitec, FNB, Nedbank, Standard Bank
4. Demographic Profile of Bank Customers (2011) by bank: ABSA, Capitec, FNB, Nedbank, Standard Bank
4.1. Gender: Male; Female
4.2. Age: 15-19; 20-24; 25-34; 35-44; 45-49; 50-54; 55-64; 60+
4.3. Lifestage: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents
4.4. Population Group: Black; White; Coloured; Indian
4.5. Home Language: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele
4.6. Province: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
4.7. Community: Rural; Settlement; Small Village; Large Village; Small Town; Large Town; City; Metropolitan
4.8. Personal Income: No Personal Income; Up To R2 499; R2 500-R4 999; R5 000-R7 999; R8 000- R13 999; R14 000-R24 999; R25 000+
4.9. LSM: LSM 1; LSM 2; LSM 3; LSM 4; LSM 5; LSM 6; LSM 7; LSM 8; LSM 9; LSM 10
5. Internet Banking Trends (2009-2011) by bank: ABSA, FNB, Nedbank, Standard Bank
5.1. Internet access among bank customers by bank: Accessed Internet in past 4 weeks; past 7 days, yesterday
5.2. Internet banking user and non-user trend
5.3. Internet banking user trend by bank
6. Internet Banking User Forecasts: 2012 -2016
6.1. Internet Banking User Forecasts
7. Demographic Profile of Internet Banking Users by bank (2011): ABSA, FNB, Nedbank, Standard Bank
7.1. Gender Profile of Internet Banking Users by bank: Male; Female
7.2. Age Profile of Internet Banking Users by bank: 15-19; 20-24; 25-34; 35-44; 45-49; 50-54; 55-64; 60+
7.3. Lifestage Profile of Internet Banking Users by bank: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents
7.4. Population Group Profile of Internet Banking Users by bank: Black; White; Coloured; Indian
7.5. Home Language Profile of Internet Banking Users by bank: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele
7.6. Province Profile of Internet Banking Users by bank: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.7. Community Profile of Internet Banking Users by bank: Rural; Settlement; Small Village; Large Village; Small Town; Large Town; City; Metropolitan
7.8. Personal Income Profile of Internet Banking Users by bank: No Personal Income; Up To R2 499; R2 500-R4 999; R5 000-R7 999; R8 000-R13 999; R14 000-R24 999; R25 000+
7.9. LSM Profile of Internet Banking Users by bank: LSM 1; LSM 2; LSM 3; LSM 4; LSM 5; LSM 6; LSM 7; LSM 8; LSM 9; LSM 10
8. Internet Activities among Internet Banking Users (2010) by bank: ABSA, FNB, Nedbank, Standard Bank
8.1. Computer and laptop ownership among Internet Banking users by bank
8.2. Internet access Frequency among Internet Banking user by bank
8.3. Internet access location among Internet Banking user by bank
8.4. Internet activities among Internet Banking user by bank: Internet activity categories include Information; Social Networking; Shopping; Entertainment; Administration
8.5. Search Engines used among Internet Banking user by bank: www.google.com, search.yahoo.com, www.ask.com, search.msn.com, www.live.com
9. Cellphone activities among Internet Banking Users (2011) by bank: ABSA, FNB, Nedbank, Standard Bank
9.1. Own/rent/use cellphone among Internet Banking users by bank
9.2. Cellphone payment mechanism among Internet banking users by bank: Contract, Pre-Paid
9.3. Cellphone brand use most often among Internet banking users by bank: Sony Ericsson, Samsun, Nokia, Motorola, LG, HTC, Ericsson, BlackBerry, Apple iPhone
9.4. Cellphone network used among Internet banking customers by bank: Vodacom, Virgin Mobile, MTN, Cell C
9.5. Amount spent on cellphone per month among Internet banking users by bank
9.6. 'Daily' Cellphone activities among Internet banking users by bank: Enter Competitions, Send other SMS’s, Use Instant Messaging/Chat Services, Send ‘Please call me” messages, Send an MMS, Send/Receive E-mail, Browse WAP/Web
9.7. Cellphone media usage (weekly) among Internet banking users by bank: Read a newspaper/magazine on Cellphone, listen to radio on cellphone, watch TV on cellphone
9.8. Users and Non-users of cellphone banking among Internet banking users by bank
10. Cellphone Banking Trends (2009-2011) by bank: ABSA, FNB, Nedbank, Standard Bank
10.1. Own/rent/use cellphone among bank customers by bank
10.2. Channel used to access bank account
10.3. Cellphone banking user trend by bank
11. Cellphone Banking User Forecast: 2012 -2016
11.1. Cellphone Banking User Forecasts
12. Demographic Profile of Cellphone Banking Users by bank (2011): ABSA, FNB, Nedbank, Standard Bank
12.1. Gender Profile of Cellphone Banking Users by bank: Male; Female
12.2. Age Profile of Cellphone Banking Users by bank: 15-19; 20-24; 25-34; 35-44; 45-49; 50-54; 55-64; 60+
12.3. Lifestage Profile of Cellphone Banking Users by bank: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents
12.4. Population Group Profile of Cellphone Banking Users by bank: Black; White; Coloured; Indian
12.5. Home Language Profile of Cellphone Banking Users by bank: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele
12.6. Province Profile of Cellphone Banking Users by bank: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
12.7. Community Profile of Internet Banking Users by bank: Rural; Settlement; Small Village; Large Village; Small Town; Large Town; City; Metropolitan
12.8. Personal Income Profile of Internet Banking Users by bank: No Personal Income; Up To R2 499; R2 500-R4 999; R5 000-R7 999; R8 000-R13 999; R14 000-R24 999; R25 000+
12.9. LSM Profile of Internet Banking Users by bank: LSM 1; LSM 2; LSM 3; LSM 4; LSM 5; LSM 6; LSM 7; LSM 8; LSM 9; LSM 10
13. Internet Activities among Cellphone Banking Users (2011) by bank: ABSA, FNB, Nedbank, Standard Bank
13.1. Computer and laptop ownership among Cellphone Banking users by bank
13.2. Internet access Frequency among Cellphone Banking user by bank
13.3. Internet access location among Cellphone Banking user by bank
13.4. Internet activities among Cellphone Banking user by bank: Internet activity categories include Communication; Media; Shopping; Entertainment; Administration
13.5. Internet bookings in past 12 months among cellphone banking users by bank:
Cinema/Movie Tickets, Concerts/Theatre/Live Shows, Travel
13.6. Purchased anything on the Internet in past 12 months among cellphone banking users by bank
14. Cellphone activities among Cellphone Banking Users (2011) by bank: ABSA, FNB, Nedbank, Standard Bank
14.1. Cellphone payment mechanism among Cellphone banking users by bank: Contract, Pre-Paid
14.2. Cellphone brand use most often among Cellphone banking users by bank: Sony Ericsson, Samsun, Nokia, Motorola, LG, HTC, Ericsson, BlackBerry, Apple iPhone
14.3. Cellphone network used among Cellphone banking customers by bank: Vodacom, Virgin Mobile, MTN, Cell C
14.4. Amount spent on cellphone per month among Cellphone banking users by bank
14.5. 'Daily' Cellphone activities among Cellphone banking users by bank: Enter Competitions, Send other SMS’s, Use Instant Messaging/Chat Services, Send ‘Please call me” messages, Send an MMS, Send/Receive E-mail, Browse WAP/Web
14.6. Cellphone media usage (weekly) among Cellphone banking users by bank: Read a newspaper/magazine on Cellphone, listen to radio on cellphone, watch TV on cellphone

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