South Africa Country Report: Internet and Cellphone/Mobile Banking Report

This comprehensive report examines the South African Internet and Cellphone/Mobile Banking market: Bank customer trend (2009-2011); Internet and Cellphone Banking user forecasts for 2012-2016; Geo-demographic profile of bank customers; Internet & Mobile access trends (2009-2011) by bank; Internet & Cellphone/Mobile banking trends (2009-2011) by bank; Detailed geo-demographic profile of Internet & Cellphone/Mobile banking users by bank; Internet activities among Internet & Cellphone/Mobile banking users (2011).

The consumer analysis is based on the annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation. In addition, the sections on Internet activities are based on ROOTS (2010), a comprehensive national survey among 23,055 people conducted by Caxton Publishers.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

• What are the important South African market and consumer trends (2009-2011) that should be included in your business strategy? Who are the leading banks regarding Internet and Cellphone/Mobile banking?
• Who are the customers of the five main South Africa banks i.e. ABSA, Capitec, FNB, Nedbank, and Standard Bank? e.g. age, gender, affluence, life-stage, geographics
• What are important Internet and Cellphone/Mobile banking trends (2009-2011) in South Africa? What are the mobile and Internet banking user forecasts for 2012-2016?
• Which channels do bank customers use to access their bank account (2009-2011)?
• Who are the users of Internet and Cellphone/Mobile banking of the five main South African Banks? e.g. age, gender, affluence, life-stage, geographics
• What are Internet and Cellphone/Mobile activities South African Internet and/or Cellphone/Mobile banking users are engaging in?

It provides a comprehensive user profile of the Internet and Cellphone/Mobile banking category (minimum category sample n = 2 317 Internet banking users; n = 1 486 Cellphone/Mobile banking users).

It examines in detail the geo-demographics, Internet and Cellphone/Mobile penetration, Internet and Cellphone/Mobile trends (2009-2011) as well as the Internet and Cellphone activities among Internet and Cellphone/Mobile banking users making it a vital reference report for anyone wanting to understand this segment of the market.

WHY PURCHASE THIS MARKET RESEARCH REPORT?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
• Historical (2007-2011) market trends and user forecasts (2012-2016) and geo-demographic user trends
• Detailed reports filled with insights, charts, graphs and tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page