South Africa Country Report: Geo-Demographic and Market Trends Among Alcoholic Beverage Categories

This comprehensive report examines the South African consumption market trends (2007-2011) as well as geo-demographic trends among the different alcoholic beverage categories, including local consumer/market trends, and detailed consumer geo-demographic profiling of several categories of alcoholic beverages:

• Flavoured Alcoholic Beverages (RTDs, Spirit Coolers, Ciders)
• Beer
• Wine – Boxes/Jugs
• Wine – Bottles
• Brandy
• White Spirits (Cane, Gin, Vodka)
• Whisky

The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  

• What are the variances between consumers of the different alcoholic beverage categories in the market?
• How is each alcoholic beverage category positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the consumers among the different alcoholic beverage categories in the market? e.g. age, gender, affluence, life-stage, geographics
• How has the consumer profile of each category changed over the past 5 years?
 

It examines in detail the demographics and consumption trends of the alcoholic beverage market by category, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• 78 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page