Market Research Logo

South Africa Country Report: Geo-Demographic Profile of Insurance Product Users

87 Pages Analytix Business Intelligence April 24, 2012 SKU: ANYX3869516

This comprehensive report examines South African users of insurance products: local consumer/market trends, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  
  • What are the key insurance products in the market and how are they positioned?
  • What are the important consumer and market trends that should be included in your business strategy?
  • Who are the users of insurance products? e.g. age, gender, affluence, life-stage, geo-demographics
  • How do you engage with them? e.g. lifestyle, internet, cellphone, sports, music interests
  • What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines, online media
It provides a comprehensive profile of insurance product users, namely: Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance; and Short-Term Insurance

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of insurance products by product type, making it a vital reference report for anyone wanting to understand this market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with local consumer/market trends
  • 87 page report with >100 charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 

Show Full Description


Show Table of Contents



South Africa Country Report: Geo-Demographic Profile of Insurance Product U...

Analytix Business Intelligence
April 24, 2012

Search inside this report



Pricing & Delivery

Online Download
$1,450
Global Site License
$2,900

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.



CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.


Download CTA

Share this report