South Africa Country Report: Geo-Demographic Profile of Insurance Product Users


April 24, 2012
87 Pages - SKU: ANYX3869516
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Countries covered: South Africa
This comprehensive report examines South African users of insurance products: local consumer/market trends, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  
  • What are the key insurance products in the market and how are they positioned?
  • What are the important consumer and market trends that should be included in your business strategy?
  • Who are the users of insurance products? e.g. age, gender, affluence, life-stage, geo-demographics
  • How do you engage with them? e.g. lifestyle, internet, cellphone, sports, music interests
  • What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines, online media
It provides a comprehensive profile of insurance product users, namely: Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance; and Short-Term Insurance

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of insurance products by product type, making it a vital reference report for anyone wanting to understand this market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with local consumer/market trends
  • 87 page report with >100 charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 


1. SA Population Demographic Overview
1.1. South Africa at a Glance: Size, Population, GDP, Gini Coefficient, Life Expectancy, Human Development Index, Top exports and import goods, Top trading partners
1.2. SA Gender profile: 1996, 2001, 2007
1.3. SA Age profile: 1996, 2001, 2007
1.4. SA Age and Gender Population pyramids: 1996, 2001, 2007
2. Insurance Product Trends: 2007 - 2011
2.1. Insurance Products User Trend (2007-2011): Personally Have an Insurance Product; Personally don’t Have an Insurance Product
2.2. Insurance Products User Trend By Product Type (2007-2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance
3. Market and Consumer Trends (2007-2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance and Short-Term Insurance
3.1. Consumer Trends 2007-2011: LSM 1-4; LSM 5-6; LSM 7-8; LSM 9-10
3.2. Consumer Trends 2007-2011: Population Group: Black, Coloured, Indian, White
3.3. Consumer Trends 2007-2011: Gender: Male, Female
4. Demographic Profile and Product Penetration (2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance and Short-Term Insurance
4.1. Gender Profile and Product Penetration: Male; Female
4.2. Age Profile and Product Penetration: 15-19; 20-24; 25-29; 30-39; 40-49; 50-59; 60+
4.3. Lifestage Profile and Product Penetration : At Home Singles; Young Independent Singles; Mature Singles; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
4.4. LSM Profile and Product Penetration: LSM 1-4; LSM 5-6; LSM 7-8; LSM 9-10
4.5. Population Group and Product Penetration: Black; White; Coloured; Indian
4.6. Home Language and Product Penetration: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele; Other
4.7. Province Profile and Product Penetration: Western Cape; Northern Cape; Free State; Eastern Cape; Kwazulu-Natal; Mpumalanga; Limpopo; Gauteng; North-West
4.8. Community Profile and Product Penetration: Metropolitan; City; Large Town; Small Town; Large Village; Small Village; Rural
5. Cellphone & Internet (2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance and Short-Term Insurance
5.1. Cellphone Ownership: Cellphone ownership by product
5.2. Payment Mechanism: Payment Mechanism by product
5.3. Make of Cellphone: Cellphone brands by product
5.4. Cellular Network Provider: Cellular network provider by product
5.5. Cellphone Activities (daily): Daily cellphone activities by product
5.6. PC and Laptop Ownership: Ownership of PC and Laptop by product
5.7. Internet Access past 7 days: Internet Access past 7 days by product
5.8. Top 10 Internet Activities: Top 10 Internet Activities by product
5.9. Internet purchase past 12 months: Internet purchase past 12 months by product
6. Lifestyle (2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance and Short-Term Insurance
6.1. Main Bank for transactions: Main Bank for transactions by product
6.2. Sports Interests: Sports interested in by product
6.3. Sport Activities: Participated In by segment by product
6.4. Favourite Music: Favourite music types by product
6.5. Cinema Attendance: Cinema attendance in the past 4 weeks by product
7. Media (2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance and Short-Term Insurance
7.1. Online Media Usage: Online media usage by product
7.2. Average Newspaper Readership: Average Newspaper Readership by product
7.3. Newspaper readership: Top three daily and weekly newspapers by product
7.4. Average Magazine Readership: Average Magazine Readership by product
7.5. Magazine readership: Top three weekly and monthly magazines by product
7.6. Radio Stations: Top three radio stations by product
7.7. Terrestrial TV channels (Past 7 Days): Top three terrestrial TV channels by product
7.8. DSTV channels viewed (Past 7 Days): Top three TV DSTV channels by product

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