This comprehensive report examines the South African consumption market trends (2007-2011) as well as geo-demographic trends among the different alcoholic beverage categories, including local consumer/market trends, and detailed consumer geo-demographic profiling of several categories of alcoholic beverages:
The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
What are the variances between consumers of the different alcoholic beverage categories in the market? How is each alcoholic beverage category positioned?
What are the important consumer and market trends that should be included in your business strategy?
Who are the consumers among the different alcoholic beverage categories in the market? e.g. age, gender, affluence, life-stage, geographics
How has the consumer profile of each category changed over the past 5 years?
It examines in detail the demographics and consumption trends of the alcoholic beverage market by category, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
The report focuses on consumer-based intelligence - the most valuable brand asset
Provides a comprehensive analysis of the “big picture” with local consumer/market trends
78 page report with 80+ charts, graphs, tables
Salient points and key insights are highlighted and summarised in comment boxes on each page