South Africa Country Report: Geo-Demographic and Consumption Market Trends Among Alcoholic Beverage Categories

Analytix Business Intelligence
October 10, 2011
78 Pages - SKU: ANYX6640778
Countries covered: South Africa



This comprehensive report examines the South African consumption market trends (2007-2011) as well as geo-demographic trends among the different alcoholic beverage categories, including local consumer/market trends, and detailed consumer geo-demographic profiling of several categories of alcoholic beverages:
  • Flavoured Alcoholic Beverages (RTDs, Spirit Coolers, Ciders)
  • Beer
  • Wine - Boxes/Jugs
  • Wine - Bottles
  • Brandy
  • White Spirits (Cane, Gin, Vodka)
  • Whisky
The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  
  • What are the variances between consumers of the different alcoholic beverage categories in the market? How is each alcoholic beverage category positioned?
  • What are the important consumer and market trends that should be included in your business strategy?
  • Who are the consumers among the different alcoholic beverage categories in the market? e.g. age, gender, affluence, life-stage, geographics
  • How has the consumer profile of each category changed over the past 5 years?
  •  
It examines in detail the demographics and consumption trends of the alcoholic beverage market by category, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence - the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with local consumer/market trends
  • 78 page report with 80+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 



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