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South Africa Country Report: Geo-Demographic Profile of Insurance Product Users

Analytix Business Intelligence
October 10, 2011
84 Pages - SKU: ANYX6640757

Abstract Table of Contents Search inside this report Related Reports

Countries covered: South Africa

This comprehensive report examines South African users of insurance products: local consumer/market trends, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

What are the key insurance products in the market and how are they positioned?
What are the important consumer and market trends that should be included in your business strategy?
Who are the users of insurance products? e.g. age, gender, affluence, life-stage, geo-demographics
How do you engage with them? e.g. lifestyle, internet, cellphone, sports, music interests
What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines, online media

It provides a comprehensive profile of insurance product users, namely: Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of insurance products by product type, making it a vital reference report for anyone wanting to understand this market.

1. SA Population Demographic Overview: 1.1. South Africa at a Glance: Size, Population, GDP, Gini Coefficient, Life Expectancy, Human Development Index, Top exports and import goods, Top trading partners; 1.2. SA Gender profile: 1996, 2001, 2007; 1.3. SA Age profile: 1996, 2001, 2007; 1.4. SA Age and Gender Population pyramids: 1996, 2001, 2007
2. Insurance Product Trends: 2007 - 2011: 2.1. Personally Have an Insurance Product: Yes/No: 2007 - 2011; 2.2. Personally Have an Insurance Product (2007 - 2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance
3. Market and Consumer Trends (2007-2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance: 3.1. Consumer Trends 2007-2011: LSM: 1-4; 5-6; 7-8; 9-10; 3.2. Consumer Trends 2007-2011: Population Group: Black, Coloured, Indian, White; 3.3. Consumer Trends 2007-2011: Gender: Male, Female
4. Demographic Profile and Brand Penetration (2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance: 4.1. LSM Profile: Brand profile and brand share of each brand by LSM group; 4.2. Gender Profile: Brand and brand share of each brand by gender; 4.3. Age Profile: Brand Profile and brand share of each brand by age; 4.4. Life-stage Profile: Brand profile and brand share of each brand by life-stage; 4.5. Population Group: Brand profile and brand share of each brand by population group; 4.6. Home Language: Brand Profile ad brand share of each brand by home language; 4.7. Province Profile: Brand Profile and brand share of each brand by province; 4.8. Community Profile: Brand Profile and brand share of each brand by community.
5. Lifestyle (2011): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance: 5.1. Cellphone Ownership: Cellphone ownership by brand; 5.2. Payment Mechanism: Payment Mechanism brand; 5.3. Make of Cellphone: Cellphone brands by segment brand; 5.4. Cellular Network Provider: Cellular network provider by brand; 5.5. Cellphone Activities (daily): Daily cellphone activities by brand; 5.6. Cellphone Activities (weekly): Weekly cellphone activities by brand; 5.7. PC and Laptop Ownership: Ownership of PC and Laptop by brand; 5.8. Internet Access (Past 7 Days): Internet access in past seven days by brand; 5.9. Internet Access Location: Internet access location by brand; 5.10. Internet Purchase (Past 12 Months): Internet purchase past 12 months by brand; 5.11. Internet Booking (Past 12 Months): Internet booking past 12 months by brand; 5.12. Internet Activities: Internet activities by brand; 5.13. Sports Interests: Sports interested in by segment brand; 5.14. Sport Activities: Participated In by segment brand; 5.15. Favourite Music: Favourite music types by brand; 5.16. Attend Events/Performances: Attendance at Events by brand
6. Media (2010): Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; and Medical Insurance: 6.1. Online Media Usage: Online media usage by brand; 6.2. Average Newspaper Readership: Average Newspaper Readership by brand; 6.3. Newspaper readership: Top three daily and weekly newspapers by brand; 6.4. Average Magazine Readership: Average Magazine Readership by brand; 6.5. Magazine readership: Top three weekly and monthly magazines by brand; 6.6. Radio Stations: Top three radio stations by brand; 6.7. TV channels: Top three TV channels by brand; 6.8. Terrestrial TV channels (Past 7 Days): Top three terrestrial TV channels by brand; 6.9. Household Satellite Access: Households with access to DStv by brand; 6.10. TV channels via DStv (Past 7 Days): Top three TV channels via DStv by brand

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South Africa Country Report: Geo-Demographic Profile of Insurance Product Users

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