South Africa Brand Report: Customer Profile of Short-Term Insurance Companies


April 19, 2012
79 Pages - SKU: ANYX3904649
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: South Africa
This comprehensive report examines South African customers of short-term insurance products: Short-term insurance usage and brands trends, Geo-demographic trends (2007-2011) among short-term customers in South Africa, Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and Media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  
  • Who are the key players and brands in the market and how are they positioned?
  • What are the important consumer and market trends that should be included in your business strategy?
  • Who are the users of short-term insurance products? What are geo-demographic trends (2007-2011) among short-term insurance clients? e.g. age, gender, affluence, life-stage, geo-demographics
  • How do you engage with them? e.g. lifestyle, internet, cellphone, sports, music interests
  • What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines 
It provides a comprehensive consumer profile of the short-term insurance category (minimum category sample = 2 379), as well as a detailed segmentation by brand, namely: ABSA Insurance, Auto and General, Budget, Dial Direct, Hollard Insurance, Mutual and Federal, Outsurance, Santam, and Stanbic.

Additional brands that are included in the market trends and geo-demographic trends analysis of short-term insurance users: AIG, SA Eagle, Wesbank and MiWay.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the entire short-term insurance segment by brand, making it a vital reference report for anyone wanting to understand this market.

Why purchase this market research report?  
  • The report focuses on consumer-based intelligence – the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with local consumer/market trends
  • 79 page report with 80+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page


SA Population Demographic Overview
South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
SA Province Overview (2011): GDP Contribution And Population Size
SA Age Estimate (2011): South African Population Age Distribution
SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
Insurance Company Profile
1.1. Outsurance Company Profile
1.2. Santam Company Profile
1.3. Mutual & Federal Company Profile
1.4. Auto & General Company Profile
1.5. Hollard Company Profile
1.6. ABSA Company Profile
1.7. Budget Insurance Company Profile
1.8 Standard Bank/Stanbic Company Profile
2. Short-Term Insurance Usage & Brand Trends: 2007-2011
2.1. Personally have short-term insurance policies: (2007-2011)
2.2. Insurance user took out short-term policy (past 12 months): 2007-2011
2.3. Short-term insurance user trends by brand: 2007-2011
3. Geo-Demographic Trends among Short-Term Insurance Customers: 2007-2011
3.1. Consumer Trends 2007-2011: Gender: Male, Female
3.2. Consumer Trends 2007-2011: Age Groups: 16-19; 20-24, 25-29, 30-39, 40-49, 50-59, 60+
3.3. Consumer Trends 2007-2011: Lifestage: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents
3.4. Consumer Trends 2007-2011: LSM: 1-4; 5-6; 7-8; 9-10
3.5. Consumer Trends 2007-2011: Population Group: Black, Coloured, Indian, White
3.6. Consumer Trend 2007-2011: Home Language: English, Zulu, Xhosa, Ndebele, Afrikaans, Tswana, Swazi, North Sotho, South Sotho, Venda.
3.7. Consumer Trend 2007-2011: Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
3.8. Consumer Trend 2007-2011: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
4. Demographic Profile and Brand Penetration (2011): ABSA; Auto and General; Budget; Dial Direct; Hollard; Mutual and Federal; Outsurance; Santam; Stanbic.
4.1. LSM Profile: Brand profile and brand penetration of each brand by LSM group
4.2. Gender Profile: Brand and brand penetration of each brand by gender
4.3. Age Profile: Brand Profile and brand penetration of each brand by age
4.4. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
4.5. Population Group: Brand profile and brand penetration of each brand by population group
4.6. Home Language: Brand Profile ad brand penetration of each brand by home language
4.7. Province Profile: Brand Profile and brand penetration of each brand by province
4.8. Community Profile: Brand Profile and brand penetration of each brand by community.
5. Cellphone & Internet (2011): ABSA; Auto and General; Budget; Dial Direct; Hollard; Mutual and Federal; Outsurance; Santam; Stanbic.
5.1. Cellphone Ownership: Cellphone ownership by brand
5.2. Payment Mechanism: Payment Mechanism brand
5.3. Make of Cellphone: Cellphone brands by segment brand
5.4. Cellular Network Provider: Cellular network provider by brand
5.5. Cellphone Activities (daily): Daily cellphone activities by brand
5.6. PC and Laptop Ownership: Ownership of PC and Laptop by brand
5.7. Internet Access (Past 7 Days): Internet access in past seven days by brand
5.8. Internet Purchase (Past 12 Months): Internet purchase past 12 months by brand
5.9. Internet Activities: Internet activities by brand
6. Lifestyle (2011): ABSA; Auto and General; Budget; Dial Direct; Hollard; Mutual and Federal; Outsurance; Santam; Stanbic.
6.1. Financial Institutions: Main bank for all banking transactions by brand
6.2. Sports Interests: Top 10 Sports interested in by selected brand
6.3. Sports Participation: Top 10 Sports participated in by selected brand
6.4. Favourite Music: Top 10 Favourite music types by selected brand
6.5. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand
7. Media (2011): ABSA; Auto and General; Budget; Dial Direct; Hollard; Mutual and Federal; Outsurance; Santam; Stanbic.
7.1. Online Media Usage: Online media usage by brand
7.2 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
7.3. Newspaper Readership: Top three daily and weekly newspapers by brand
7.4. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
7.5. Magazine Readership: Top three weekly and monthly magazines by brand
7.6. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
7.7. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
7.8. Top 3 Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand

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