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South Africa Brand Report: Consumers of Vitamins and Supplements

83 Pages Analytix Business Intelligence July 01, 2011 SKU: ANYX6455314

This comprehensive report examines the South African vitamin & supplement segment: historical market sales (past 5 years), sales forecasts until 2014, global and local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:  
  • What are the historical market sales and forecasts for the next 5 years?
  • Who are the key players and brands in the market and how are they positioned?
  • What are the important consumer and market trends that should be included in your business strategy?
  • Who are the users (and non users) of vitamins and supplements? e.g. age, gender, affluence, life-stage, geographics
  • How do you engage with them? e.g. lifestyle, internet, sports, music interests
  • *What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire vitamin & supplement segment (minimum category sample = 4893 consumers), as well as a detailed segmentation by brand, namely: : Berocca; Bioplus; Bio-Strath; Cal-C-Vita; Caltrate; Centrum; Natures Health; Spirulina; Supradyn; Turbovite; Vital

It examines in detail the demographics, lifestyle, media consumption and cell phone and Internet usage of  the vitamin & supplement segment by brand, making it a vital reference report for anyone wanting  to understand this segment of the market.  

Why purchase this market research reports?  
  • The report focuses on consumer-based intelligence - the most valuable brand asset
  • Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
  • Historical sales (past 5 years) and sales forecasts until 2014
  • Includes a detailed competitor analysis and brand positioning
  • 83 page report with 100+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page 

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South Africa Brand Report: Consumers of Vitamins and Supplements

Analytix Business Intelligence
July 01, 2011

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