South Africa Brand Report: Consumers of Mealie Meal

"This comprehensive report examines South African consumers of Mealie Meal: Global and South African market overview, Usage and brand trends (2007-2011) with consumer forecasts for 2012-2016, Geo-demographic trends among consumers (2007-2011), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:  

• Who are the key players and brands in the market and how are they positioned?
• What are the important global and local market trends that should be included in your business strategy?
• What is the size of the consumer market and consumer purchasing trends (2007-2011) and what is the consumer forecast for 2012-2016? ?
• What are the brand penetration trends (2007-2011) for key brands in the market?
• Who are the consumers of Mealie Meal? What are geo-demographic trends among purchasers (2007-2011)? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
• What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the Mealie Meal category (minimum category sample = 13 694 consumers), as well as a detailed segmentation by brand, namely: ACE, Traditional Coarse Braai Pap, Impala Maize Meal, Induna, Iwisa, Nyala, Papa, White Star.

An additional brand that forms part of the market trends and geo-demographic trends analysis of Mealie Meal consumers is Iwisa Braai Pap.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Mealie Meal category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

WHY PURCHASE THIS MARKET RESEARCH REPORT?

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
• Historical (2007-2011) market consumption trends and consumer forecast (2012-2016), brand trends and geo-demographic consumer trends (2007-2011)
• Includes a detailed company/brand analysis of the key market competitors
• Detailed reports filled with insights, charts, graphs and tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page "